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B2B Buyers Start in Google

98% of B2B buyers search in Google. Results are divided between Organic and Sponsored Links (paid). Organic results get 75% of the clicks.

The Google Search Golden Triangle

This SEO research results page shows an eye tracking heat map that demonstrates where on the page people look and click on the page of search results.

What you see here is the phenomenon called the Google Search Golden Triangle - people focus on the top organic results that fall into a triangle at the top left corner of the screen.

You want to get as close to this Golden Triangle as possible - top organic results translates into more web traffic.