Featured Magazine Articles
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The Wall Street Journal/Digits blog
Survey: Users will likely stick with Google over Bing
Most Web users know about Microsoft's new Bing search engine, but less than a third have altered their search habits from Google or another engine because of its launch, according to a poll from J.P. Morgan. The survey found 25% of users overall had tried Bing, but 70% did not plan to change their search practices as a result.
- July 14, 2009
Adweek
Creative director vents about Zappos' pitch on agency blog
Zappos, in a blog post by Ignited executive creative director Mike Wolfsohn, has been taken to task for allegedly failing to fully examine a Web site pitch set up by the shop. Ignited, via Google Analytics, determined Zappos looked at only five pages of the 25-page effort and spent only 14 seconds on average on each page. A spokeswoman for Zappos said Aaron Magness, who is helming the review, discussed the situation with Wolfsohn.
July 14, 2009
Advisor Today
Why Some Sales Strategies Don't Work
Find out why they create problems and how to fix them.
- July 2009 by Mel Schlesinger
Pharmaceutical Executive
Get Organized
What community organizing can teach pharma marketers about building a brand.
- July 1, 2009 by Megan Svensen
Pharmaceutical Executive
Go the Distance
Agencies that can effectively enforce a brand plan and actively demonstrate results will be invaluable partners for business.
- July 1, 2009 by Discar & Wood
Pharmaceutical Executive
Change is Coming
Why sales-force models need to change with the times.
- July 1, 2009 by Zoltners, Sinha & Lorimer
Search Engine Watch
Community Outreach for Public Relations and Links
Reaching out to help the local community is a great way to create a positive public relations campaign in the media. Besides being a good thing to do, this will also create some much-desired links, including those from government sites.
- July 9, 2009 by Justilien Gaspard
Advisor Today
Why Some Sales Strategies Don't Work
Find out why they create problems and how to fix them.
- July 2009 by Mel Schlesinger
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Start at the end, with a description of the change in behavior that you want in the sales force, and work backwards from there. 
In today’s world of virtual offices, online meetings, email marketing and Internet selling, business people may be losing their ability to reach out and touch someone – literally. 
Considerable skill is required to successfully say to someone in a power position, "I want to do it my way instead of your way."
It is time to take a look at the consequences the every day word used around the globe "Google"