Massachusetts Event Planners, Event Management & Event Marketing Services

Sales & Marketing Articles 4U

• Increase Attendance at Your Events with Social Networking By Kendra Lee | Event Marketing I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they're interested in your topic.

• Thought Leadership For Sale: Surviving in a Pay-to-Play World By Gordon G. Andrew | Public Relations The sale of "thought leadership" -  market visibility with inherent credibility -  is a fact of business life. PR and marketing professionals must learn to manage this pay-to-play reality.

• Great Expectations - For Cubs and B2B Marketers By Norwin A. Merens | Marketing Concepts Marketers need to better understand the impact marketing and technology integration can have in making customer experiences more gratifying and satisfying

• A Few Ways to Generate More Payback from Your Case Study By Angela Kambarian | Marketing Communications Let's face it: a well-written case study is one of your most potent marketing weapons.

• Let's Get Rid of Management By Roy E. Chitwood, CSE, CSP | Management Insights Only leaders can effectively lead a department, a division or a corporation through the journey of change

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