Cold calling can be discouraging, especially when no one is calling you back. When that happens, try this tip from sales trainer Elinor Stutz. She says it has always given her a 100% return rate - imagine what it could do for you!

To greatly increase your return response to a cold call, Stutz suggests, "After leaving the voice message, immediately send a duplicate short email. But, here is where it will be slightly different. In the subject line, you can type 'follow-up'. Begin the message from the reader's point of view by stating, 'I realize it is easier to press the reply key then to dial back. Per my telephone message...' Keep your message down to one or two very short paragraphs."

"When prospects realize you are concerned about their time and are making every effort to make it easy to do business with you, they will be interested to explore what you have to offer," says Stutz.

Elinor Stutz, CEO of Smooth Sale and author of "Nice Girls DO Get The Sale: Relationship Building That Gets Results", has transformed her highly successful sales career into a sales training company. Her clientele is comprised of Entrepreneurs, Network Marketers and beginning salespeople with 0-5 years experience. Learn more at www.SmoothSale.net

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