Kim Duke is a sales and business expert who takes a fun look at sales advice. I always enjoy reading her tips, and I think you will too!

This weekend some friends were visiting AND sleeping in our tree houses. The weather was so beautiful we decided to take them to "Taste of Edmonton".

"Taste of Edmonton" is a cool, outdoor event with music and entertainment BUT the star of the show are all the outdoor booths you buy food from. You buy tickets for $1 which you use at each booth. (Hundreds of thousands of people come to this event.)

Each little tent/booth is a local restaurant offering 2 sample dishes. Each dish is in the 2-4 ticket range. Easy to see what you're getting and easy to buy.

It is an absolute blast! As we were walking around tasting pad Thai, bison skewers and to-die-for green onion cake, my friend Lynda said with a SMACK of her lips...
"I LOVE THIS! It is such wonderful way to "taste" a restaurant you haven't tried before and see if you'd like to go there!"

Everyone was walking around with the Taste of Edmonton menus which highlighted what each restaurant was offering. We were circling the ones we liked and ignoring the rest.

Most of the restaurants "GOT IT" and were offering some of their most famous dishes. They had long line-ups. A few "DIDN'T GET IT" and were offering something cheap and boring and, you guessed it, no line-ups for them.

Are You Offering "A Taste" To Potential Customers?

I've lived in this area for 11 years and there were restaurants I hadn't heard of or tried. I will now! I'd bet that in your community there are still LOADS of PEOPLE who have NEVER HEARD OF YOU. (Which makes it pretty impossible for them to buy from you, doesn't it?)

You need to get out there and offer a "taste" of your business!

How? Articles, actual samples, video, getting some media exposure, offering tips on Facebook and Twitter and so much more....allow potential customers to TRY YOU OUT. Risk free.

When people can't "taste and try" they tend to play it safe. (And NOT buy from you)
Remember - make it easy for people to "taste and try" and you attract customers much faster, easier and cost effectively than advertising your face off.

Kim Duke is an unconventional, sassy and savvy sales expert who shows women small biz owners and entrepreneurs sizzling sales tips on how to increase sales in a fun, easy, stress-free way! Learn more and sign up for her free e-zine at www.salesdivas.com

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