Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch with your current clients, create buzz about your company, products and services, and create brand awareness – all with online press releases.

In his book, “The New Rules of Marketing & PR,” David Meerman Scott highlights how press releases, also known as news releases, have never been just fodder for the press. In fact, there is a huge market of buyers interested in up to date knowledge on certain topics, from stocks to technologies. In addition, both B2B and B2C buyers search for products daily, and a well-written press release can help them find yours.

News releases are changing the landscape of the Web; the proof is in the results. Let’s go over more detailed reasons why your online business can use news releases to stand out.

Read Full Article about PR, News Releases, and Why They’re Marketing Tools on TMA E-Marketing's, Online Internet Marketing Blog

TMA E-Marketing, a Minneapolis-based Internet marketing & online advertising company, is one of the leading providers of internet marketing services in the upper Midwest.