Who said you should only send press releases to journalists? Why not send them directly to your buyers? You can reach millions of buyers with press releases. Stay in touch with your current clients, create buzz about your company, products and services, and create brand awareness – all with online press releases.

In his book, “The New Rules of Marketing & PR,” David Meerman Scott highlights how press releases, also known as news releases, have never been just fodder for the press. In fact, there is a huge market of buyers interested in up to date knowledge on certain topics, from stocks to technologies. In addition, both B2B and B2C buyers search for products daily, and a well-written press release can help them find yours.

News releases are changing the landscape of the Web; the proof is in the results. Let’s go over more detailed reasons why your online business can use news releases to stand out.

Read Full Article about PR, News Releases, and Why They’re Marketing Tools on TMA E-Marketing's, Online Internet Marketing Blog

TMA E-Marketing, a Minneapolis-based Internet marketing & online advertising company, is one of the leading providers of internet marketing services in the upper Midwest.

Email marketing sometimes gets a bad name because of spamming. In fact, some web businesses get more business from a newsletter than any other form of marketing. And some entrepreneurs with a talent for creating business letters make this their sole marketing form. Why is email marketing such a popular way to create buzz about your brand, get responses, and increase sales?

What’s the Big Deal With Email Marketing?
You’ll be considered a spammer if you send out 10,000 emails to 10,000 leads, right? Not if you do it correctly. This is not cold calling people at home. The best thing about email marketing is that you can easily get people on (and off) your list easily.

There are some clear advantages to email marketing for businesses and entrepreneurs when compared to traditional direct mail marketing.

Read Full Article about Get Responses and Sales with Email Marketing on TMA E-Marketing's, Online Internet Marketing Blog

TMA E-Marketing, a Minneapolis-based Internet marketing & online advertising company, is one of the leading providers of Internet marketing services in the upper Midwest.

Cory Doctorow, a now acclaimed science fiction novelist and professional blogger for Boing Boing, has an interesting take on the freedom of eBook publishing. And bear witness, it’s not quite gospel, but sometimes it sure sounds like it. He says he’s been giving away eBooks for free, and boy has he made some money off it.

His is a different story – the fact his books are fiction novels and collections of short stories – but for what this post is about, it’s even bigger. Giving away eBooks for free is not news, but why so many do it is often misunderstood.

Read the full article about Why Give Away an eBook on iBlogMarketing's Online Internet Marketing Blog

iBlogMarketing is owned and operated by TMA E-Marketing, a full-service Internet marketing services agency based in Minnesota.

What we know about Google TV is only a small piece of the pie, but it’s safe to say Google’s next technology innovation will reach millions of people who already use Google Search, Docs, Gmail, Google Earth, and more Web technologies every day. The leading search engine and marketing company is not new to the Web, but they are new to TV. What Google has done for searches and ad campaigns may portend to Web TV.

What we know about Google TV and how it will operate comes from the May 20 announcement of the new feature. Many have more questions than answers. What is it? And more to the point, how will it effect marketing on the web?

Read the full article about Will Google TV Help Your Marketing? on iBlogMarketing's Online Internet Marketing Blog

iBlogMarketing is owned and operated by TMA E-Marketing, a full-service Internet marketing services agency based in Minnesota.