>> Article Archives >> Marketing Concepts >> Think Outside the Box

Marketing Concepts
Think Outside the Box
By Debra Murphy, Masterful Marketing

A little bit of strategic thinking can point you in a direction that can be a winner.

This week I received an email from a desperate student in a marketing course who was working on a case study and was a bit stuck. In her initial email to me she made the following comment:

"I am currently a business management student... in a marketing course. My first marketing course and I must say I am struggling with the marketing concept. I was wondering if you would be able to help me "think outside the box" better. Meaning, I, like most, are programmed to think marketing is just about selling and brand names."

A couple of things happened when I read that statement. First, whether she knew it or not, I had to respond because she hit one of my hot buttons about marketing being perceived so narrowly

Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.

More articles by Debra Murphy
More articles on Marketing Concepts