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"I am currently a business management student... in a marketing course. My first marketing course and I must say I am struggling with the marketing concept. I was wondering if you would be able to help me "think outside the box" better. Meaning, I, like most, are programmed to think marketing is just about selling and brand names."
A couple of things happened when I read that statement. First, whether she knew it or not, I had to respond because she hit one of my hot buttons about marketing being perceived so narrowly
Debra Murphy is founder of Masterful Marketing, a marketing coaching firm that empowers small business owners and independent professionals to take control of their marketing to get better results. She helps you change how you think about your business and put activities into motion that attract your ideal client. She started Masterful Marketing to ensure small business owners had access to the knowledge available to larger companies so they could live their dreams and build a business around their passions. Although her knowledge of marketing covers all the traditional channels, she specializes in online and social media marketing to make sense of it all to those who want to use it to effectively market their businesses.
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