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Thought Leadership For Sale: Surviving in a Pay-to-Play World
By Gordon G. Andrew, Managing Partner, Highlander Consulting

The sale of "thought leadership" -  market visibility with inherent credibility -  is a fact of business life. PR and marketing professionals must learn to manage this pay-to-play reality.

Most PR practitioners quickly learn that the Chinese Wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate




Gordon G. Andrew has more than 25 years of experience in public relations and marketing communications, with industry depth in financial and professional services, healthcare, technology and outsourcing. His Marketing Craftsmanship

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