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Marketing Mistakes Gone Good
By Ken Wisnefski, President,

Have you been engaging in failed marketing campaigns? Do you wonder why things are not going as planned?

It started with a great idea - a flicker in your mind's eye. You summonsed your courage, found the money, and started a business. You know you will be a success; you have a phenomenal product or service. Now, you just have to let the rest of the world know what you have to offer them.

All of us have to do it. We access our ingenuity and engage in marketing campaigns. We devote our advertising budget on television commercials, radio mentions, mail brochures, etc. We sit back and wait for the customers to crash our sites, beat down our doors, and have the phones ringing off the hooks. We wait

Kenneth C. Wisnefski is the president of, an online business to business marketplace that connects business consumers with pre-approved vendors in over 150 different categories. has over 5,000 vendors in their Approved Vendor Network and processes close to 10,000 requests per month from businesses of all sizes.

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