|Lord of the Engines...|
Welcome to the newly
discovered world of being found via search-engine.
|The Power of Buzz|
How did Hotmail gain over 12 million subscribers in 18 months? The answer lies in the power of
|Managers and PR: One Thing Is Clear|
Key steps your company need to take in
order change audience perceptions.
|Global Branding Is Now A War|
Globalization is at a crossroads, and
businesses are now entering into a major war.
|Right PR Empowers a Manager|
Business managers are in a stronger position to succeed when they
use their public relations resources in a way that
alters individual perception leading to changed external stakeholder
|Finding Underserved Markets|
Avoiding the opponent's strength is a key tenet of Sun Tzu's philosophy.
|End the Boredom and Frustration of Cold Calling|
If you make lots of telephone prospecting calls everyday, then you
certainly know the mind numbing boredom and personal despair that can
go with a down day of cold calling!
|The Quest for Market Dominance|
A market dominance strategy, from territory to contact requires focus
by the entire sales organization and a set of integrated business
planning processes firmly in place.
|A Great Way to Do PR|
If you really want premium public relations results, you must use a
broader, more comprehensive and workable public relations blueprint to
alter your key, external audience perceptions.
|Improving the Profit Impact|
Believe it or not, improving profits is commonly overlooked and this is primarily due to compression.
|28 Ways to Optimize Direct Mail Design|
Marketing via direct mail has a number of advantages over branding and other less targeted mediums.
|Evaluating Sales Channels: Getting ROI for your marketing communications|
When your marketing communications is properly linked to your sales channel accountability with a ROI will follow.
|The Boss Question|
We are all the president and sole stockholder of a major corporation,
"Me, Inc.". And, in the context of this discussion, your major customer
is your boss. Your boss has a lot of control over your future raises
|Three Traps of Selling Conventionally in a Complex New World|
The conventional sales process is the most widely used selling paradigm
for good reason: it works. That is, it works if you have a simple sale.
Problem is, the world in which we sell has changed.
|Death of a Salesman?: Technology & Selling|
The business of selling has changed, is changing, and will continue to
change. The challenge for today's professional salesperson is more than
just to adapt to the new technologies; it is to master them and learn
how to leverage them as powerful tools to create new sources of selling
|Target influencers to sway business-to-business sales|
Database marketing can be an extraordinarily useful tool for enhancing
relationships with business to business influencers and decision
makers.It also can be used to measure the return on investment in
|The Forbidden Fruits & Singing Bananas|
A very serious fight between Apple Computers and Apple Records of The Beatles is now headed for the ninth round.
|Overcome Your Fears and Become a Great Speaker|
You are already a great speaker. You give great presentations every day.
|How Well Do You Know Your Competition?|
Knowing your competition is one of the cardinal rules
of selling. Use this checklist to see if you
|What Really Turns Top Salespeople On?|
There are tons of theories about what the