|The Sales Rep / Sales Manager Relationship|
Building a solid, mutually beneficial
and respectful relationship between a sales rep and his or her manager
is one of the more challenging aspects in the business world.
|Imagine PR Like This Helping You|
As the kids say, how cool is this? As a business executive you decide
to do something positive about the behaviors of those important outside
audiences of yours - behaviors that MOST affect your operation.
|The Black Hole of Corporate Branding|
sooner you come out of the bondage of the old fashioned marketing
and branding campaigns, the sooner you will see a new dawn. There is certainly light on the other
side of this black
|How effective are your ROI sales tools?|
The effectiveness of ROI or value estimation in (and
after) the sales process boils down to nine very important criteria.
|Learning About Your Competition|
"I'm concerned about what my competition may be doing. I know I
should be aware of what they're doing, but I'm not sure how I can find
|Making a Hit with Your Marketing Campaign|
There are some key golden rules to making your
direct mailings work effectively when promoting your event.
|Developing Sales Professionals in Today|
You know that you have unique and valuable sales solutions. How
do you begin to develop your sales force to operate in a
challenging business environment?
|Super Advertising Slogans & Super Costs|
catch the user
|The Broken Covenant|
If Commercial Avoidance Destroys TV, Mass Marketing May Go With It.
|Where The Rubber Meets The Sky|
Project Apollo Promises a New Look at Media
|Knowing Your Prospect|
Others play a part in all your deals.Your job is to understand who will play a
part, what their relative impact on the deal will be and how, where possible, to influence the influencers.
|Vertical Marketing |
The standard advice to software vendors is
|One Call, Two Objectives?|
Get better results when you prospect by separating prospecting calls from appointment setting calls.
|How Much Do You Know About Your Competitors?|
Sales people think they know their competitors but they should think again.
|Business and the Zen of Managing|
Confessions of an Incurable Entrepreneur.
|Customer Service Is Not Customer Serve Us|
customer care a top priority will give your business a solid
foundation for growth.
|Expanding Your Business|
To do it right - Have A Plan And A Method.
|Expanding Yourself Through Delegation and Assessment|
to prevent business stagnation from within.
|Finding, Keeping and Cultivating Top Sales Performers|
Once you have the right folks you have to keep things
|Great Customer Service|