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Driving Forces of Commoditization
by Jeff Thull, President & CEO, Prime Resource Group
How do you maintain your price structure and the value of your offering when the trend towards commoditization of  products and services keeps growing ?
Don't Get Caught With Your PR Down !
by Robert A. Kelly
Why risk the embarassment when with a little basic PR training, you as a business manager can always be ready for battle?
Free Branding Services?
by Naseem Javed, President, ABC Namebank
With the advent of the Internet & e-commerce, brand identity & brand marketing are not so capital intense any longer but the issues of distinction will always remain at the forefront.
Build a Solid Marketing Foundation
by Debra Murphy, Masterful Marketing
By building a solid marketing foundation, your PR efforts, partner programs and all your other marketing programs are more likely to succeed.
Cultivate Market Perception
by Debra Murphy, Masterful Marketing
It is important that your marketing efforts establish value in the minds of your customers.
Creating Your Company's Identity
by Bob Rentsch, Vista Consulting
This article will explore the idea of branding in greater detail, and give you a framework to help think about what you want your brand to stand for.
Map Your Road to Success
by Debra Murphy, Masterful Marketing
This article discusses three critical steps to developing a successful marketing plan.
Focus Your Business, Simplify Your Marketing
by Debra Murphy, Masterful Marketing
As the owner of your own business you appreciate the independence and taking control of your destiny. But you begin to struggle explaining what you do when you meet a prospect. What
If You Build It, Will They Come? An Overview of Internet Marketing
by Debra Murphy, Masterful Marketing
Approach Internet marketing like you approach other marketing programs: advertising, public relations or direct marketing. You need to develop a plan and execute and measure the effectiveness of each one.
Connecting You with Your Customers: The Value of Relationship Marketing
by Debra Murphy, Masterful Marketing
This article discusses relationship marketing
Marketing is an Investment in Your Business - Make Time for Marketing
by Debra Murphy, Masterful Marketing
The phrase
Tradeshow Success Starts with a Plan
by Debra Murphy, Masterful Marketing
This article helps you develop a trade show marketing plan that ensures your time spent at the show brings in quality leads that result in sales.
Practical Market Research
by Bob Rentsch, Vista Consulting
Market Research can be done in a variety of ways.
Internet PPC Advertising
by Debra Murphy, Masterful Marketing
It is now quite practical for many businesses to add Internet Advertising using on  a pay per click (PPC) service such as Overture and Google AdWords to their marketing plan and budget.
Up Next: Pay Per Call
by Bob Rentsch, Vista Consulting
Internet marketers are now offering a new type of performance based advertising: Pay-per-call. Is it right for you?
Gentlemen, Take Off Your Hats
by Erwin Ephron
Range War between Advertising and the Public Interest, Sampling Error Rides Again.
Why Information Technology Sales Fail to Close
by Gary Walker, Managing Partner, CustomerCentric Systems, LLC
Four major reasons why prospects elect to do nothing and what to do about it..
We Are American, No Sex Please
by Naseem Javed, President, ABC Namebank
Now the newly acclaimed morality standard of America must fully realign itself with the messages, otherwise a lot of advertising and branding messages will all have to be completely scrapped.
Make Sentence Structure Work for You
by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
One of the easiest ways to improve your business writing is to create strong sentences; it will give your documents a polished, professional touch.
How Winners Leverage Sales Resources
by Dave Stein, CEO, ES Research Group
It is critically important to build an effective sales operations infrastructure within companies.
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