|Driving Forces of Commoditization|
How do you maintain your price structure and the value of your offering
when the trend towards commoditization of products and services
keeps growing ?
|Don't Get Caught With Your PR Down !|
Why risk the embarassment when with a little basic PR training, you as
a business manager can always be ready for
|Free Branding Services?|
With the advent of the Internet & e-commerce, brand identity
& brand marketing are not so capital intense any longer but the issues
of distinction will always remain at the forefront.
|Build a Solid Marketing Foundation|
By building a solid marketing foundation, your PR efforts, partner
programs and all your other marketing programs are more likely to
|Cultivate Market Perception|
It is important that your marketing efforts
establish value in the minds of your customers.
|Creating Your Company's Identity|
This article will explore the idea of
branding in greater detail, and give you a framework to help
think about what you want your brand to stand for.
|Map Your Road to Success|
article discusses three critical steps to developing a successful
|Focus Your Business, Simplify Your Marketing|
As the owner of your own business you appreciate the independence and taking control of your
destiny. But you begin to struggle
explaining what you do when you meet a prospect. What
|If You Build It, Will They Come? An Overview of Internet Marketing|
Approach Internet marketing like you approach other marketing programs:
advertising, public relations or direct marketing. You need to develop
a plan and execute and measure the effectiveness of each one.
|Connecting You with Your Customers: The Value of Relationship Marketing|
article discusses relationship marketing
|Marketing is an Investment in Your Business - Make Time for Marketing|
|Tradeshow Success Starts with a Plan|
This article helps you develop a trade show marketing
plan that ensures your time spent at the show brings in quality leads
that result in sales.
|Practical Market Research|
Market Research can be done in a variety of ways.
|Internet PPC Advertising|
It is now quite
practical for many businesses to add Internet Advertising using on a pay per click
(PPC) service such as Overture and Google AdWords to their marketing
plan and budget.
|Up Next: Pay Per Call|
Internet marketers are now offering
a new type of performance based advertising: Pay-per-call. Is it right for you?
|Gentlemen, Take Off Your Hats|
Range War between Advertising and the Public
Interest, Sampling Error Rides Again.
|Why Information Technology Sales Fail to Close|
Four major reasons why prospects elect to do nothing and what to do about it..
|We Are American, No Sex Please|
Now the newly acclaimed
morality standard of America must fully realign itself with the messages, otherwise a lot of advertising and branding messages
will all have to be completely scrapped.
|Make Sentence Structure Work for You|
One of the easiest ways to improve your business writing is to create
strong sentences; it will give your documents a polished, professional
|How Winners Leverage Sales Resources|
It is critically important to build an effective sales operations infrastructure within companies.