|A BILLION BUSINESS NAMES CLASH ON E-COMMERCE|
The dilution of a business name by so
many similar names points to the demise of the power of once-unique
|It's The Other Guy's Commercial|
Only the Media Can Reduce Clutter.
So Why Not Help Them When They Try?
|To sell in China, software companies should be aware of Bing-Fa.|
To make business in China, think
globally and execute locally.
|Together Everyone Achieves More - with a Constellation of Alliances|
Strategic Alliances done right will enable your company compete effectively.
|Automate The Process Not The Sales Force|
What is Sales Force Automation suppose to do?
|Sun Tzu and the Internet|
Regardless of the size of your company, intelligent use of the Internet can help your company succeed.
|Customers Are Color Blind|
Its time for brand marketers to re-group when thinking about doing those branding
campaigns with those big old-fashion colors.
|Marketing Your Shows the 4 C's Way|
Customers are getting more and more value conscious. You can fulfill their
expectations by constantly "thinking exhibitor" and "thinking attendee." You
need to live and breathe for your customers -- they make your job possible.
|Why Good PR Warrants Your Attention|
Good public relations can create desired individual perceptions among key outside audiences and that can help your
business achieve it's management objectives.
|Why Not Juice-Up Your PR?|
Are special events, and press releases in
keeping with the challenges you face as a business?
|A New Lingo Calls for a New World Order|
again, techie lingo is teasing our communication skills and our
|How to Proofread your own Writing|
|Corporate Image Mythology|
Learn all about the three common myths about corporate image and name identity in today's new economy.
|Why Corporations Must Survive In Real Name- Economy?|
The name identity of a business will
now be measured on how a name works in a micro-multi-national-formation in a maze of countries and cultures.
|The Three Most Common Mistakes Sales Managers Make|
In most organizations, sales managers are the essential bridge between
|How PR Makes a Manager's Life Easier|
PR is more than publicity and like other business departments PR requires a strategy and a plan of action.
|Moving Beyond Price|
At the tactical level, your primary goal is to shift or expand your
|Advertising and PR: What's the difference?|
Two of the most commonly misunderstood terms in advertising and PR are, well, advertising and PR.
The implementation of a creative strategy requires delegation, whether in warfare or business.
|Employee Involvement Programs Drive Performance|
Getting employees' ideas and getting their involvement is critical in our rapidly changing world.