|Collaborative Business Intelligence for Sales Execution: Value, Benefits, and Challenges|
Intelligence (CBI) can be utilized to support corporate strategy and create
value for a commercial organization.
|The ROI on ROI|
|Avoiding Cyber Oblivion|
there is a major shift in thinking on how to build a major corporate
|Mail Campaigns, A Sales Tool Too.|
mail a marketing tool? Can it be a sales too? Yes, if it is seen as a highly targeted
vehicle and is designed as part of the overall sales campaign. Think about how people see direct mail pieces.
|A New Ratings Model|
For Better TV Data, Add to Nielsen.
|How to Get 'Em to Do What You Want 'Em to|
Five steps management should take to help their sales reps.
|A New Ratings Model|
For Better TV Data, Add to Nielsen. Don
|How Event Marketers Can Use the Media Effectively|
media has the power to influence your tradeshow efforts whether it be
in television, radio or print. Your job is to target your endeavors
to create a positive company image.
|What's the Real Secret to Sales Effectiveness? Customer Commitment.|
The results are in: Businesses that invest in CRM practices and systems
properly see a larger percentage of sales representatives attaining
their sales quotas then those that do no invest in CRM.
|Before You Implement: Ready, Set, Stop and Think!|
When implementing a CRM solution think the plan through or you may
find yourself in for a few surprises that could sabotage your CRM plan.
|Sharpen Your Competitive Advantage Using Techniques that Makes you a Forecasting Savant|
When it comes to sales, who is really
responsible for the accuracy of the forecast?
|Putting More of Your "Self" into Your Cold Calls|
To disclose more of your inner-self in cold calls is almost always based on a lack of confidence in your own value.
|Consolidation plays- the good, the bad and the ugly.|
When companies consolidate the consequences are far reaching.
|8 Keys to Optimizing the B2B Lead-gen Budget|
Here are eight keys to boosting B2B lead-generation and optimizing the lead-generation budget.
|How to Maximize Your ROI from Exhibits at Industry Trade Shows and Conferences|
Exhibiting at industry conferences or tradeshows can take
a big bite out of your budget. Using proven techniques to help
maximize your ROI.
|Five Tips for Integrating Marketing and Sales|
Here are five tips that help make sales and marketing integration a success.
|Your Event Was a Success. Now What?|
Why do many companies pour time, money
and manpower into mounting an event, only to ignore attendees after
|Live or Electronic: Choosing the Best Event Format|
What event format is best? Live,
cheeks-in-seats events? Webinars? This article explores the pros
and cons of live and electronic events.
|Is Your Website Helping Prospects Move Forward?|
Is your website helping prospects move forward in their consideration and buying
|Is Your Website Optimized For The Search Engines?|
your website being found when prospects are searching on the Internet for
companies, products or services like yours? Here