|Case Study Outline|
While no single case study outline is applicable to all situations, we
have developed this outline as a starting template for development of
business case studies.
|How to Write a Case Study|
While case study writing may seem easy at first glance, developing an
effective case study (also called a success story) is an art.
|Top Seven Reasons to Write Success Stories|
In a business context, managers and technical professionals alike
respond to the power of example, which is the essence of a business
|Addressing Common Objections to Writing Case Studies|
Our definition of a case study is "a marketing document that provides a
compelling case for a business solution using the power of example."
|Your Sales Methodology: Retain It, Repair It, or Replace It|
Just the phrase "sales methodology" scares many sales reps-sometimes for good reason...
|B2B Sales Lead Management: 8 Tips For Selecting A Sales Lead Management Service|
Are you looking to outsource your sales lead
|Know The Role Before You Hire|
Our client turned over their recruiting process to us and in the course
of establishing key criteria for hire, our client learned a valuable
lesson that will benefit anyone responsible for hiring.
|The Myths and Benefits of Brand Identity|
Your business's brand identity is an extremely important factor in the success
of your business.
|Can My Small Business Benefit from Internet Marketing?|
Many companies have realized the effectiveness of Internet marketing in reaching
targeted audiences with measurable results.
|Marketing for B2B vs. B2C - Similar but Different|
Business-to-business (B2B) and business-to-consumer (B2C) marketing is
|Dare to be Different|
More and more businesses seem to be afraid to do or be something different.
|Floating High and Empty : Do Our Words Say More Than We Mean?|
Words have been described as the skins of ideas. But many of our most
impressive words are more like balloons, floating high and empty.
|Sales Representatives: Please Be Courteous!|
In many industries there is a gap between the level of trust customers
need from those of us who sell to them and what they perceive they are
|The Anatomy of Lead Management|
Lead Management plays a pivotal role in maximizing the profit impact
from marketing programs and reaching financial targets and milestones.
|Marketing Magic: Turning Leads into Profits|
Goal Setting is a critical competency of top performing sales professionals.
|Employer Interview Preparation: 5 Helpful Questions|
By "presenting" the answers to the following questions, it will serve to validate the candidate's commitment to moving forward.
|Sales and The CEO: Why Your Role Has Evolved to The Head of the Sales Department.|
Your sales organization should create strategy for your company - and you, the CEO, must be on top of this critical process.
|The Reality Show of Research: Ethnography gets Answers without Asking|
Today only a fraction of the people approached agree to cooperate in our
surveys, so the basis of probability sampling is violated. We hide the
fault by ignoring the problem.
|The Fear and Loathing of Sales Training|
Not enough companies have learned how to employ sales training as a
strategic tool. Those that have are leaders in their industries.