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Case Study Outline
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
While no single case study outline is applicable to all situations, we have developed this outline as a starting template for development of business case studies.
How to Write a Case Study
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
While case study writing may seem easy at first glance, developing an effective case study (also called a success story) is an art.
Top Seven Reasons to Write Success Stories
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
In a business context, managers and technical professionals alike respond to the power of example, which is the essence of a business success story.
Addressing Common Objections to Writing Case Studies
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Our definition of a case study is "a marketing document that provides a compelling case for a business solution using the power of example."
Your Sales Methodology: Retain It, Repair It, or Replace It
by Dave Stein, CEO, ES Research Group
Just the phrase "sales methodology" scares many sales reps-sometimes for good reason...
B2B Sales Lead Management: 8 Tips For Selecting A Sales Lead Management Service
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Are you looking to outsource your sales lead management?
Know The Role Before You Hire
by Bob Pudlock, General Manager, Emerald Resource Group
Our client turned over their recruiting process to us and in the course of establishing key criteria for hire, our client learned a valuable lesson that will benefit anyone responsible for hiring.
The Myths and Benefits of Brand Identity
by Debra Murphy, Masterful Marketing
Your business's brand identity is an extremely important factor in the success of your business.
Can My Small Business Benefit from Internet Marketing?
by Debra Murphy, Masterful Marketing
Many companies have realized the effectiveness of Internet marketing in reaching targeted audiences with measurable results.
Marketing for B2B vs. B2C - Similar but Different
by Debra Murphy, Masterful Marketing
Business-to-business (B2B) and business-to-consumer (B2C) marketing is different.
Dare to be Different
by Debra Murphy, Masterful Marketing
More and more businesses seem to be afraid to do or be something different.
Floating High and Empty : Do Our Words Say More Than We Mean?
by Erwin Ephron
Words have been described as the skins of ideas. But many of our most impressive words are more like balloons, floating high and empty.
Sales Representatives: Please Be Courteous!
by Dave Stein, CEO, ES Research Group
In many industries there is a gap between the level of trust customers need from those of us who sell to them and what they perceive they are receiving.
The Anatomy of Lead Management
by Chris Nelson, Managing Director, Advanced Marketing Solutions
Lead Management plays a pivotal role in maximizing the profit impact from marketing programs and reaching financial targets and milestones.
Marketing Magic: Turning Leads into Profits
by Chris Nelson, Managing Director, Advanced Marketing Solutions
What
Goal Setting
by Bob Pudlock, General Manager, Emerald Resource Group
Goal Setting is a critical competency of top performing sales professionals.
Employer Interview Preparation: 5 Helpful Questions
by Bob Pudlock, General Manager, Emerald Resource Group
By "presenting" the answers to the following questions, it will serve to validate the candidate's commitment to moving forward.
Sales and The CEO: Why Your Role Has Evolved to The Head of the Sales Department.
by Jeff Thull, President & CEO, Prime Resource Group
Your sales organization should create strategy for your company - and you, the CEO, must be on top of this critical process.
The Reality Show of Research: Ethnography gets Answers without Asking
by Erwin Ephron
Today only a fraction of the people approached agree to cooperate in our surveys, so the basis of probability sampling is violated. We hide the fault by ignoring the problem.
The Fear and Loathing of Sales Training
by Dave Stein, CEO, ES Research Group
Not enough companies have learned how to employ sales training as a strategic tool.  Those that have are leaders in their industries.
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