|Uncovering the Value Engine Part 6: Integrate Sales and Marketing to Execute Go-to-Market Strategy|
This is the last in a six part series that defines the "value engine", which is the synthesis of over 10
years of research and interviews with hundreds of enterprise technology
buyers and sellers.
|How to Win Over the "Man in the Chair": Salesmanship, Repetition, and Direct Mail|
In a classic
business-to-business print ad from the late 50's for McGraw-Hill Magazines an
imposing looking executive sits in his chair.
|If You Think You're In The Doldrums... You Are! Here's Six Ways To Get Your Mojo Back|
Think you're in the doldrums? If you are
pondering that question, then there's good chance you are!
|"Use The Court of Public Opinion for Litigation Support" Says Public Relations Pro Scott Lorenz|
The Public On Your Side When Stakes Are High
|Hire a PR Firm...Before You Need One Says Publicist Scott Lorenz|
can a company or individual know if it needs to hire a public
|Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers|
he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is
in his early 40s, wears glasses and tries his best to squeeze in an
early-morning workout whenever he can.
|Targeting Your B2B Lead Generation Efforts|
searching for prospects to buy your products or services, you want to find
those companies who have a problem for which you have the solution.
|7 Common Sales Challenges that Prevent Executive Level Access|
With the complexity of today's business solutions and their
far-reaching affects, more often than not senior level executives are
actively involved in the process of assessing the issues and their
|How to Double Your Sales Appointments in Half the Time; Part 4|
Here are the final 3 'Sales Prospecting Errors' that lead to low sales
appointment success. Find out how to avoid the 'Slippery Slope' of low sales
appointment conversion ratios.
|How to Double Your Sales Appointments in Half the Time; Part 3|
There are 6 Major 'Sales Prospecting Errors' that lead to low sales appointment
success. In this article we will discuss the ramifications and remedies of the
|How to Double Your Sales Appointments in Half the Time; Part 2|
Why is 'Setting Sales Appointments' a Critical Sales Performance Competency and
How Do You Build a Prospecting System to Set More Sales Appointments in Less
|How to Double Your Sales Appointments in Half the Time; Part 1|
Sales organizations live by growth. And Sales Growth is measured by sales
revenue. If you want to know how to increase sales revenue...there are only three
ways to do it.
|5 Tips For Writing A "Good-Looking" Sales Letter That Produces Profitable Results|
Do looks matter to you? If
you're like most people...
|Write On The Money: The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing|
Every year U.S. direct mail marketing efforts
pull in hundreds of billions of dollars in sales and charitable donations.
|55 Reasons To Send Out a Press Release|
When should you send out a press release? You
want to know my acid test? If it's newsworthy and if it's useful to the reader.
It's that simple.
|PyroMarketing - The Secret of Book Marketing Success|
How Purpose-Driven Life and 'The Passion' Paved the Way
|Media Training Critical to Book Marketing Success|
marketing experts know that authors who get excited about landing an interview
may lose sight of the goal, which is not to gain media interviews but to sell
|Sorry, We're Out of Silver Bullets For Sales|
I've been in sales for a generation and I've seen a lot.
That's a long time; but my mind is always open to new ideas. One thing I'm well
aware of is that we're fresh out of new silver bullets.
|The Bent Acronym|
Scrambled Letters from the Internet
|Manufacturing Companies Address Business Marketing Challenges With External Resources|
Changing economic times require that manufacturing
businesses remain savvy about marketing.