|How to Market Your Business During Your Lunch Hour|
|The SME Revolution Starts in Dubai and GCC|
The Middle East is now a new turning
point for SME
|Marketing Is Not A Cost - A CEO Who Doesn't Understand Marketing Is!|
Why is it that so many CEOs and their
management teams are still approaching marketing from the position that it is a
|#1 Selling Perspective for Revenue Driven Firms: Across All Industries, Revenue is King|
Most people, think the purpose of sales person's sole purpose is to bring revenue in the
door no matter what.
|B2B Marketing: Drive Leads & Sales With A |
most business-to-business marketers should aim for
|Effective Sales Presentations: Advancing the Sales Cycle|
Here are proven methods for ensuring that your sales
team is armed with the content they need to win deals.
|Competitive Information and Sales Guides: What Sales Forces Need to Win|
Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that your sales force finds useful.
|Top Six Sales Guide Mistakes|
Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. That's why developing effective sales guides is so critical.
|Creating White Papers that Drive Sales|
Too often, white papers are disconnected from real-world sales contexts and inadvertently, they address topics that neither sales people nor prospective buyers find useful.
|The True 4 P|
Once you are done saying precisely why you are better (in a
credible fashion, thank you very much), then you have to get on with
actually being better.
|Establishing Customer Relevance Drives Sales, Spells Relief|
Companies that are succeeding in the marketing war right now are
focused on strengthening customer relevance first by methodically and
systematically understanding the full customer need
|Dropping the Ball|
CEOs need to develop focus and vision where it makes the most sense,
because it's impossible to catch a ball that you can't even see.
|Collaborate, Innovate and Dominate!|
Those of you who know me or have followed the N2growth Blog for any
length of time know how strongly I feel about innovation as a key
driver in business.
|Executive Coaching...The Ultimate Advantage|
Executive coaching is here to stay...
|How to Win the War for Talent|
I am often asked to write
or speak on the issues surrounding recruiting and retaining talent.
|Is Business Formulaic?|
You can either engineer your
business by design or let it evolve by default.
|Is Public Relations Part of Your Brand Campaign?|
When was the last time you
received a call from the media asking you to provide an expert opinion to be
included in an upcoming article?
|Leaders vs. Managers|
There has been a lot of politically correct pontificating of late in corporate circles about the differences between managers and leaders.
The art and science behind
making commitments and managing expectations has always been a critical
skill set for senior executives and entrepreneurs to master.
|Passion Equals Purpose|
Passion is a key
driver in achieving success because passion creates purpose.