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How to Market Your Business During Your Lunch Hour
by Scott Lorenz, President, Westwind Communications
When you
The SME Revolution Starts in Dubai and GCC
by Naseem Javed, President, ABC Namebank
The Middle East is now a new turning point for SME
Marketing Is Not A Cost - A CEO Who Doesn't Understand Marketing Is!
by Michelangelo Celli, President, The Cornucopia Group
Why is it that so many CEOs and their management teams are still approaching marketing from the position that it is a cost?
#1 Selling Perspective for Revenue Driven Firms: Across All Industries, Revenue is King
by Chuck Mache, President, Mache Communications
Most people, think the purpose of sales person's sole purpose is to bring revenue in the door no matter what.
B2B Marketing: Drive Leads & Sales With A
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
I think most business-to-business marketers should aim for
Effective Sales Presentations: Advancing the Sales Cycle
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Here are proven methods for ensuring that your sales team is armed with the content they need to win deals.
Competitive Information and Sales Guides: What Sales Forces Need to Win
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that your sales force finds useful.
Top Six Sales Guide Mistakes
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. That's why developing effective sales guides is so critical.
Creating White Papers that Drive Sales
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Too often, white papers are disconnected from real-world sales contexts and inadvertently, they address topics that neither sales people nor prospective buyers find useful.
The True 4 P
by Michelangelo Celli, President, The Cornucopia Group
Once you are done saying precisely why you are better (in a credible fashion, thank you very much), then you have to get on with actually being better.
Establishing Customer Relevance Drives Sales, Spells Relief
by Michelangelo Celli, President, The Cornucopia Group
Companies that are succeeding in the marketing war right now are focused on strengthening customer relevance first by methodically and systematically understanding the full customer need
Dropping the Ball
by Michelangelo Celli, President, The Cornucopia Group
CEOs need to develop focus and vision where it makes the most sense, because it's impossible to catch a ball that you can't even see.
Collaborate, Innovate and Dominate!
by Mike Myatt, Chief Strategy Officer, N2growth
Those of you who know me or have followed the N2growth Blog for any length of time know how strongly I feel about innovation as a key driver in business.
Executive Coaching...The Ultimate Advantage
by Mike Myatt, Chief Strategy Officer, N2growth
Executive coaching is here to stay...
How to Win the War for Talent
by Mike Myatt, Chief Strategy Officer, N2growth
I am often asked to write or speak on the issues surrounding recruiting and retaining talent.
Is Business Formulaic?
by Mike Myatt, Chief Strategy Officer, N2growth
You can either engineer your business by design or let it evolve by default.
Is Public Relations Part of Your Brand Campaign?
by Mike Myatt, Chief Strategy Officer, N2growth
When was the last time you received a call from the media asking you to provide an expert opinion to be included in an upcoming article?
Leaders vs. Managers
by Mike Myatt, Chief Strategy Officer, N2growth
There has been a lot of politically correct pontificating of late in corporate circles about the differences between managers and leaders.
Managing Expectations
by Mike Myatt, Chief Strategy Officer, N2growth
The art and science behind making commitments and managing expectations has always been a critical skill set for senior executives and entrepreneurs to master.
Passion Equals Purpose
by Mike Myatt, Chief Strategy Officer, N2growth
Passion is a key driver in achieving success because passion creates purpose.
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