|Deaths of a Salesman: The Extinctions and Resurrections of Willie|
The entity of sales has tried on many shoes through the years, as it has tried to keep with the times.
|Think of Your Brand as A Person|
When you, as a brand decision-maker, take this viewpoint, you will
begin to think differently about your brand. You will think more about
nurturing it, rather than managing it.
|Business Strategy Execution: 4 Reasons Why Your Company|
There are many different value-creation strategies your company can
follow to marketplace success.
|Books on Book Marketing and Promotion Every Author Must Read|
I've read dozens and dozens of books on book marketing and usually have
found a morsel or two of useful information in each one.
|The Decision to Buy|
So, how do you guide your customers through a high quality decision
process that will help them understand the value of your solution and
be willing to invest in it?
|Launch 101: Messaging matters most|
Everything you need to know about differentiating yourself in the crowded marketplace
|Sales Enablement Playbook for Technology Marketers|
Sales organizations are often compared to sports teams. And, with good
reason. Competition is very real and tougher than ever, whether it
|Value-Based Marketing: Hype or help in today|
Is value-based marketing actually different than its traditional marketing predecessor? We don
|High-tech marketing in 2006: The year of sales enablement|
Marketing is investing heavily in building more personalized ways to
touch customers. Yet many organizations under deliver quality tools for
the most valuable customer touch-point: the sales person.
|10 Criteria for a Robust Customer Centric Strategy|
The revolution is here! We can either join in or stand by and allow our competitors to gain the
advantages of participation.
|The Best Stuff vs. The Right Stuff: What Quality Has to Do with Getting Full Price, Rate, or Fee|
If you want to earn a serious income as a salesperson, you must
understand not only what "quality" really is, but what it has to do
with how much your prospects are willing to pay
|How to Use Questions to Gain More Selling Power And Show Prospects What They Want Most|
Questions are your greatest selling tool. The better you become at asking questions, the easier it will become for you to sell.
|Seven Tips to Get on a Panel at a Conference|
As a publicist I am often asked to get a client on the convention dais
and as a result I
|"On my honor, as a salesperson . . ." Why sales ethics matter|
Ethical lapses can irreparably undermine the best business plans, corporate reputations, and brand building.
|Key to Effective Sales Interviews|
Motivational Sales Speaker
|Is Phone Sales Skill a Lost Art?|
A little phone sales training will go a long way. Here's a real example...
|Who Watches the Watchers? Nielsen's new commercial minute ratings don't|
Research makes for bad conversation. It
The goal is to let your questions help you establish exceptional
credibility and become a problem solver for your customers. This level
of engagement guides customers through making quality business
|Medical Practice Marketing... All Doctors Need PR|
Doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique
|PyroMarketing - The Secret of Book Marketing Success|
PyroMarketing embraces an idea that really has been in use for some time