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Is It Time for PPC Maximization?
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Based on surveying research of paid search advertisers, it seems that most have not moved beyond tracking click-through rates into stronger performance indicators
Getting More from Your Pay-per-Click Marketing
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many businesses have not realized their desired objectives.
Gaining Credibility and Trust to Win Buyers
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
People buy from those they know, like and trust. Whether business-to-consumer or business-to-business, this basic principle holds true.
Converting Paid Search
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
How do you compete in a hyper-competitive bid market? You compete through employing... "Landing pages".
Doing the Paid Search "Two-Step"
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
With paid search, a marketers' thinking is often focused on the immediate sale. But does it always work so easily?
Website Analytics Provide the Questions not the Answers
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
The website analytics market is hot as companies scurry behind the bandwagon to gain insight to their online marketing.
Achieving Sales Conversion Starts with the End in Mind
by Kevin Gold, Managing Partner, Enhanced Concepts, Inc.
Every traffic generation channel (like pay-per-click or organic search engines) and the visitors arriving through it produces varying outcomes from the same website.
Using Technology As Leverage To Improve Sales
by Ken Wisnefski, President, VendorSeek.com
Effective use of the technology available today will keep your business on the cutting-edge and produce more sales.
The Growing Prevalence of Online Sales
by Ken Wisnefski, President, VendorSeek.com
E-commerce is becoming a universe in of itself. There are new sites being flowed on the Net every second and there seems to be no signs of an ebb
Ways we stand that tell a customer we are willing to cooperate
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are nervous
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are insecure
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are frustrated
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are defensive
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are confident
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Ways we stand that tell a customer we are open
by Tom Shay, CSP, Profits+Plus
When dealing with a customer, we are working to convey a message. We do so, but so little of the message is conveyed with words.
Sales and Marketing Alignment: An Oxymoron?
by Dave Stein, CEO, ES Research Group
Sales and marketing alignment is more than a good thing.  It's absolutely requied for competitive advantage.
The Front of the Funnel
by Dave Stein, CEO, ES Research Group
Great sales execution will not do a thing for your top line if you don't have a continuous flow of qualified leads.
Selling to Executives: Who is Getting Their Attention, You or Your Competitor?
by Jeff Thull, President & CEO, Prime Resource Group
How many sales have been lost because your competition had inroads with the senior executive and you didn't. How often did you find out, too late
Measuring Sales Potential
by Dave Kahle, The Growth Coach®
One specific example of information that can, by itself, help you become more effective - the sales potential of an account.
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