|Get in the Media|
Is there such a thing as getting "enough" media coverage? The answer is no. It is a priority to make the headlines and to do it often.
|How to Entertain when Customers try to Keep You at "Arms Length"|
What! Not everyone thinks your great? Alas, it is the salesperson's
lot in life to have some customers who just don't want to get close to
|Create a Press Kit for your Business|
Does the public know about your business? It is important
to organize a press kit relating important details about your business
including statistics, your ideology, contact information, etc.
|How to be Stress Free at Work|
Having trouble relaxing or being productive at work?
You are not alone. Many distractions and deterrents may occur at work,
but there are always solutions.
|Writing a Press Release|
What is new with your company? Writing a press
release informs the public and provides an opportunity for your business to
attract more attention.
|The Tangled Web of Online Marketing|
Who is in control of online marketing? The
advertiser? The buyers? Is it the Web?!
|Why You Should Think About What Others Think of You|
What does the image of your business look like from the
inside and outside? It is important to promote the right image starting
from the inside of your business in order for it to radiate outwards.
|Use Video to Enhance your Web site and Business|
How are you catching the attention of consumers? Content
is king on the Web, but content can come in many forms.
|Building a Resource Center to Gain Acclaim|
What are you offering your customers along with your
goods/services? Consumers appreciate information they can gather about
the goods and services they intend to purchase.
|Islamic Hotel Branding & Muslim Hospitality|
Islamic Hotel Brand concepts to
accommodate billions of Muslims is not any different then the current
western hotels or what we may call for a minute a Christian Hospitality
|Use Social Media Sites to Improve your Ratings|
Sites need traffic coming to their site. There are
services such as search engine optimization and pay-per-click, but they can
become expensive. Social media sites are viewed everyday by mass
numbers. They can be leveraged in order to bring a lot of browsers to
|Many Hands Build the Brand|
Is there anyone in the world who looks for information on the Web and
has never heard of Google? Did you ever think of why?
|Blogging: PR's True Claim to the Internet|
Don Middleberg coined the term "Online PR" in 2001 and attempted to claim the Internet back then for the PR industry. He pointed out that PR is about a brilliant idea communicated through various forms of media and online was the next form.
|Why Isn't TV More Upfront?|
If you work TV, you bad-mouth the Internet and vice-versa. It
|What Does The London 2012 Olympic Logo Prove?|
There is an increased numbness of today's global consumers to
overly-burdened, noisy advertising. This twisted and created hype that
is often labeled as logo-driven branding exercises would eventually
shut off the minds of future customers.
|9 Keys to Evaluating Marketing Automation Solutions|
When you add up the total hours that go into the evaluation process of
vital technology purchases like marketing automation applications, it's
truly amazing that failure rates are still considerably higher than
|12 Things Your Buyers Want Other Than Lowest Price|
Of course your prospects would like a low price (or rate or fee). But
nine times out of 10, they know that "low price" can often translate as
|Theme-Based Real Estate Branding|
The real-estate branding in the Middle East is at an elementary stage.
Now with intense competition it is going to jump out from all kinds of
generic and dictionary name-identities to an advanced stage of proper
world-class corporate nomenclature.
|The Leadership Ship|
Leaders are an interesting group. They may be
born, made or both. I don
|Continuity: Creating an Image Greater than the parts.|
and advertising is all about branding, but in its early days it was known
as positioning and a key element in the effort to establish a marketing
identity is something called