Get in the Media
by Ken Wisnefski, President, VendorSeek.com
Is there such a thing as getting "enough" media coverage? The answer is no. It is a priority to make the headlines and to do it often.
How to Entertain when Customers try to Keep You at "Arms Length"
by Dave Kahle, The Growth Coach®
What! Not everyone thinks your great?  Alas, it is the salesperson's lot in life to have some customers who just don't want to get close to you.
Create a Press Kit for your Business
by Ken Wisnefski, President, VendorSeek.com
Does the public know about your business?  It is important to organize a press kit relating important details about your business including statistics, your ideology, contact information, etc.
How to be Stress Free at Work
by Ken Wisnefski, President, VendorSeek.com
Having trouble relaxing or being productive at work?  You are not alone.  Many distractions and deterrents may occur at work, but there are always solutions.
Writing a Press Release
by Ken Wisnefski, President, VendorSeek.com
What  is new with your company?  Writing a press release informs the public and provides an opportunity for your business to attract more attention.
The Tangled Web of Online Marketing
by Ken Wisnefski, President, VendorSeek.com
Who is in control of online marketing?  The advertiser?  The buyers?  Is it the Web?!
Why You Should Think About What Others Think of You
by Ken Wisnefski, President, VendorSeek.com
What does the image of your business look like from the inside and outside?  It is important to promote the right image starting from the inside of your business in order for it to radiate outwards.
Use Video to Enhance your Web site and Business
by Ken Wisnefski, President, VendorSeek.com
How are you catching the attention of consumers? Content is king on the Web, but content can come in many forms.
Building a Resource Center to Gain Acclaim
by Ken Wisnefski, President, VendorSeek.com
What are you offering your customers along with your goods/services? Consumers appreciate information they can gather about the goods and services they intend to purchase.
Islamic Hotel Branding & Muslim Hospitality
by Naseem Javed, President, ABC Namebank
Islamic Hotel Brand concepts to accommodate billions of Muslims is not any different then the current western hotels or what we may call for a minute a Christian Hospitality experience.
Use Social Media Sites to Improve your Ratings
by Ken Wisnefski, President, VendorSeek.com
Sites need traffic coming to their site.  There are services such as search engine optimization and pay-per-click, but they can become expensive.  Social media sites are viewed everyday by mass numbers.  They can be leveraged in order to bring a lot of browsers to your site.
Many Hands Build the Brand
by Ken Wisnefski, President, VendorSeek.com
Is there anyone in the world who looks for information on the Web and has never heard of Google?  Did you ever think of why?
Blogging: PR's True Claim to the Internet
by Robb Hecht, The PR Machine
Don Middleberg coined the term "Online PR" in 2001 and attempted to claim the Internet back then for the PR industry. He pointed out that PR is about a brilliant idea communicated through various forms of media and online was the next form.
Why Isn't TV More Upfront?
by Erwin Ephron
If you work TV, you bad-mouth the Internet and vice-versa. It
What Does The London 2012 Olympic Logo Prove?
by Naseem Javed, President, ABC Namebank
There is an increased numbness of today's global consumers to overly-burdened, noisy advertising. This twisted and created hype that is often labeled as logo-driven branding exercises would eventually shut off the minds of future customers.
9 Keys to Evaluating Marketing Automation Solutions
by Jeff Kostermans, CEO, LeadGenesys
When you add up the total hours that go into the evaluation process of vital technology purchases like marketing automation applications, it's truly amazing that failure rates are still considerably higher than success rates.
12 Things Your Buyers Want Other Than Lowest Price
by Bill Brooks, CEO, The Brooks Group
Of course your prospects would like a low price (or rate or fee).  But nine times out of 10, they know that "low price" can often translate as "poor quality."
Theme-Based Real Estate Branding
by Naseem Javed, President, ABC Namebank
The real-estate branding in the Middle East is at an elementary stage. Now with intense competition it is going to jump out from all kinds of generic and dictionary name-identities to an advanced stage of proper world-class corporate nomenclature.
The Leadership Ship
by Dan Goldberg
Leaders are an interesting group. They may be born, made or both. I don
Continuity: Creating an Image Greater than the parts.
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Today, marketing and advertising is all about branding, but in its early days it was known as positioning and a key element in the effort to establish a marketing identity is something called continuity.
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