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Time to Freshen Your Brand
by Debra Murphy, Masterful Marketing
Is your brand projecting what you want your customer to feel or think? Your answer may determine whether it may be time to freshen your brand.
The Name Game
by Debra Murphy, Masterful Marketing
In reality, naming does take some effort and can be frustrating, but it does not have to be costly.
Be Different - Get Attention
by Debra Murphy, Masterful Marketing
In order to get attention, you need to sometimes be a little daring. If you look and act the same as your competition, why would anyone notice you?
The Myths and Benefits of Brand Identity
by Debra Murphy, Masterful Marketing
Your business's brand identity is an extremely important factor in the success of your business.
Corporate Identity, Brand Identity or Brand Image?
by Debra Murphy, Masterful Marketing
These three terms are often confused with one another when in reality they are quite different. Is one more important than the others? Does every business have all three?
What Does CAN-SPAM Mean to You?
by Bob Rentsch, Vista Consulting
Unlike stricter European Union laws and the now superseded California (and other state) laws, at its heart CAN-SPAM is an opt-out law
Search Engine Optimization - Tips and Tricks
by Debra Murphy, Masterful Marketing
To ensure prospects find you on the Web, you need to take actions to drive people to your site
Up Next: Pay Per Call
by Bob Rentsch, Vista Consulting
You run an on-line ad which lists a metered phone number. Calls to this number are counted and re-directed to your phone. Advertisers pay only when the potential buyer picks up the phone and calls.
Make Your Website Sell
by Debra Murphy, Masterful Marketing
You should use a clear call to action on every page of your web site and interspersed in the copy. Don't leave the path to a sale up to the visitor
Getting Started with Google AdWords
by Debra Murphy, Masterful Marketing
The process of developing an advertising campaign using Google AdWords is pretty simple, but there are some fine points you need to understand to effectively utilize your advertising budget.
Email Newsletters or Blogs: Which one is better?
by Debra Murphy, Masterful Marketing
Just like every other marketing program, you have to assess the value of each of these venues based on your target audience.
Benefits of using RSS
by Debra Murphy, Masterful Marketing
RSS is an Internet technology for content distribution. RSS puts the control of the content you subscribe to in your hands.
Social Media Marketing Basics
by Debra Murphy, Masterful Marketing
The tools of marketing have expanded and for many businesses, this new media is an unknown territory that complicates the marketing mix.
The 4 P
by Debra Murphy, Masterful Marketing
The marketing strategy section of your plan outlines your game plan to achieve your marketing objectives and should include information about the 4 P's of marketing
Target Your Marketing Efforts
by Debra Murphy, Masterful Marketing
Pairing your offerings with the market you wish to serve surfaces opportunities that you may not have noticed before
The Value of Market Segmentation
by Debra Murphy, Masterful Marketing
Market segmentation helps to easily classify your best customers and find more like them.
Good Enough Never Is... or Is It?
by Bob Rentsch, Vista Consulting
As your company's Internet marketing transitions from its initial experimental stages to a larger part of your marketing mix, you may find that you outgrow the wizards and templates.
Don't Stop Thinking About Tomorrow
by Bob Rentsch, Vista Consulting
Marketing organizations can keep
Does Your Marketing Lack Passion?
by Debra Murphy, Masterful Marketing
Marketing plays a major role in determining whether your customer will buy your product or service by appealing to their wants and needs.
10 Strategic Marketing Mistakes
by Debra Murphy, Masterful Marketing
Solid marketing efforts take a combination of planning, creativity, and patience.
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