|Time to Freshen Your Brand|
Is your brand projecting what you want your customer to feel or think?
Your answer may determine whether it may be time to freshen your brand.
|The Name Game|
In reality, naming does take some effort and can be frustrating, but it does not have to be costly.
|Be Different - Get Attention|
In order to get attention, you need to sometimes be a little daring. If
you look and act the same as your competition, why would anyone notice
|The Myths and Benefits of Brand Identity|
Your business's brand identity is an extremely important factor in the success of your business.
|Corporate Identity, Brand Identity or Brand Image?|
These three terms are often confused with one another when in reality
they are quite different. Is one more important than the others? Does
every business have all three?
|What Does CAN-SPAM Mean to You?|
Unlike stricter European Union laws and the now superseded California
(and other state) laws, at its heart CAN-SPAM is an opt-out law
|Search Engine Optimization - Tips and Tricks|
To ensure prospects find you on the Web, you need to take actions to drive people to your site
|Up Next: Pay Per Call|
You run an on-line ad which lists a metered phone number. Calls to this
number are counted and re-directed to your phone. Advertisers pay only
when the potential buyer picks up the phone and calls.
|Make Your Website Sell|
You should use a clear call to action on every page of your web
site and interspersed in the copy. Don't leave the path to a sale up to
|Getting Started with Google AdWords|
The process of developing an advertising campaign using Google AdWords
is pretty simple, but there are some fine points you need to understand
to effectively utilize your advertising budget.
|Email Newsletters or Blogs: Which one is better?|
Just like every other marketing program, you have to assess the value of each of these venues based on your target audience.
|Benefits of using RSS|
RSS is an Internet technology for content distribution. RSS puts the
control of the content you subscribe to in your hands.
|Social Media Marketing Basics|
The tools of marketing have expanded and for many businesses, this new
media is an unknown territory that complicates the marketing mix.
|The 4 P|
The marketing strategy section of your plan outlines your game plan to
achieve your marketing objectives and should include information about
the 4 P's of marketing
|Target Your Marketing Efforts|
Pairing your offerings with the market you wish to serve surfaces opportunities that you may not have noticed before
|The Value of Market Segmentation|
Market segmentation helps to easily classify your best customers and find more like them.
|Good Enough Never Is... or Is It?|
As your company's Internet marketing transitions from its initial
experimental stages to a larger part of your marketing mix, you may
find that you outgrow the wizards and templates.
|Don't Stop Thinking About Tomorrow|
Marketing organizations can keep
|Does Your Marketing Lack Passion?|
Marketing plays a major role in determining whether your customer will
buy your product or service by appealing to their wants and needs.
|10 Strategic Marketing Mistakes|
Solid marketing efforts take a combination of planning, creativity, and patience.