|How to Effectively Compose a Newsletter|
Are you keeping contact with your clients? Newsletters
provide a good opportunity to keep customers informed and to maintain
|Get Your Business Listed in ALL the Phone Books|
Whew! You've just opened your new business, your ads are working, the
web site is up, and the signage is done. But, wait! What about a
listing in the phone book?
|"Big PR" Launches "Big Ideas" on CNBC's Hit Show with Donny Deutsch|
Just about every guest on the very popular business program "The Big Idea with Donny Deutsch" on CNBC, cites ONE thing that propelled his or her business. What was it? Publicity - PR!
|How to Get Booked on a Radio Talk Show and What to do Next|
An interview with nationally syndicated talk show host George Woods, offering great advice on how to get booked on radio talk shows as well as conducting a first class interview.
|33 Radio Interview Tips|
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview.
|The Sales Person's Kryptonite|
RFPs can leave you feeling powerless. Before you decide to respond to your next RFP, read this article. You can regain the power!
|20 Print Advertising Questions, Answered.|
Buying print advertising can seem like a daunting task for businesses both large and small - especially if you are a new advertiser.
|Are There Best Practices for Salespeople?|
One of the most debilitating myths about the sales profession is this: Salespeople can learn on their own, on the job, and eventually become good at their jobs. They'll eventually develop their own style, this myth implies, and that will bring them the maximum results.
|How to Get Your New Company Known|
A new company needs to let the world know about them. Generating a buzz about your company is a way of beginning to build your brand.
|Will You Pass the Flinch Test?|
There is a little test that professional buyers give to
every sales person. It is a test to see if they are confident in the price they
presented. They call it the flinch test. Will you pass the test?
|Are Your Salespeople Stupid?|
Come on, admit it. It
|Don't Fire All the Salespeople Just Yet!|
Should you fire all the salespeople? The temptation is there, and probably growing in strength weekly.
|A Manager's Guide to Employee Termination|
It is necessary for employers to follow appropriate
procedure when terminating an employee. Some managers make errors during
this awkward process.
|Using Effective Keywords for Search Engine Optimization & Marketing|
This article focuses on how to use keywords correctly in marketing a successful website business.
|Be Proactive to Get More Leads|
How are you crafting more sales? Lead generation
precedes sales, so be
proactive about your lead generation campaign.
|Frustrated with your company's inability to develop new customers? Try a sales blitz.|
A sales blitz has the advantage of focusing the entire sales force on a
specific task. That alone will bring you far greater results than if
you'd just left it to each salesperson to do on their own.
|When the Sale Doesn't Happen|
In a perfect world, every buying process would conclude with an award of the business. Unfortunately, that doesn't happen. There are lessons to be learned in sales gone awry.
|Building Your Name's Fame|
Do you want to become a household name? Consumers
gravitate towards the names they hear and recognize.
|How to Intrigue Job Candidates|
A successful business is built upon phenomenal goods/services,
but it is also engineered by quality employees. How are you attracting
|Why Can't I Hire The Right Sales People?|
A disconnect exists between sales managers and recruiters that causes challenges for both. Together, they can resolve this issue