|Exhibition display stands - best way to promote your products|
If you are taking part in an exhibition and want to promote your
|Market Research - The Key to Understanding Your Customers|
For a company to succeed in the market place, a core market research
program should be implemented, covering each market and each product or
|First Steps to Effective Sales Planning|
In order to be effective, salespeople must be focused and thoughtful
about everything they do. Activity without forethought and planning is
a needless waste of time and energy.
|Recounting Radio: What Do the New PPM Numbers Mean?|
PPM is the only media measurement that doesn't over-count audience. It reports hearing for Radio.
|What to Do When You Hear: "I Don't Have The Budget"|
You're ready to close! Then you hear the dreaded, "I really like what I see, but I just don't have the budget."
|Eliminate Marketing Heartburn|
Why does marketing give many business owners heartburn time after time?
|Design An Offer That Commences The Sales Marriage|
The offer phase of a sales talent screening program takes preparation and finesse. The good news is that there are many parallels to sales that can be applied to this phase.
|The Secret Peril That Causes Sales to be Lost|
One of the biggest mirages in sales is the proverbial rubber stamp. Sales people believe that they have won the business, but have left a deal-killer in play.
|Conversion! Drive Attendance to Your Seminar|
There is a major difference between visibility and conversion. The key to success for any event is the understanding of the factors driving conversion.
|Listen While You Work - Higher Income Shoppers Hear More Radio|
Higher incomes, higher gas prices and busy schedules make the at-work Radio listener a unique and valuable consumer.
|Services Marketing Is Different - The People Factor|
Although services marketing has been practiced by some enlightened
professionals for decades, the concept of services marketing is still
new to many marketing professionals.
|Cross-selling: A Management Perspective|
Cross-selling helps customers feel more partnership with your
organization and helps you gain a bigger share of your customers'
|Using Humor Effectively With Prospects and Customers|
One of the most valuable "people" tools which you can successfully employ in your sales efforts is humor.
|George Rents A Suit|
I've tried to capture what it was like to work at a small agency in the
1960'S where creative was king, media did dishes and a suit meant the
|Secrets to Getting the Sales Job You Want|
If you are in sales, pursuing a new job is much like pursuing a sales prospect. Your marketing tools have to present you in the most relevant light
|The Bid For Dubai's Cyber-Rights|
ICANN suggestions of auctions creating the billion dollar domain babies
is very problematic, as in each country there are always some
gizzillionaires that want to cherry pick the top brand name identities
|Seven Ways to Build Rapport with Anyone|
Rapport, like lubricating oil, reduces the friction and makes the
interaction work smoother. For a salesperson, creating rapport with any
human being is an essential step
|Effective Email For Salespeople|
While face to face meetings and phone contact still reign in the sales
world, it is the successful salesperson who exploits the time saving
features and functionality of email to achieve their sales goals.
|Data Is The New Creative: Whatever Happened to People?|
David Verklin says now data is the new creative, and I'm afraid that's true.
|What Is Leadership?|
People are often told to "be a leader," but what does that mean? How do people know how to act as a leader when no one defines it for them?