Exhibition display stands - best way to promote your products
by Fred Jafarzadeh, President, Capital Exhibits
If you are taking part in an exhibition and want to promote your company
Market Research - The Key to Understanding Your Customers
by Jim Strand, Market Research, Griffioen Consulting Group
For a company to succeed in the market place, a core market research program should be implemented, covering each market and each product or service provided.
First Steps to Effective Sales Planning
by Dave Kahle, The Growth Coach®
In order to be effective, salespeople must be focused and thoughtful about everything they do. Activity without forethought and planning is a needless waste of time and energy.
Recounting Radio: What Do the New PPM Numbers Mean?
by Erwin Ephron
PPM is the only media measurement that doesn't over-count audience. It reports hearing for Radio.
What to Do When You Hear: "I Don't Have The Budget"
by Jim Kasper, President & CEO, Interactive Resource Group
You're ready to close! Then you hear the dreaded, "I really like what I see, but I just don't have the budget."
Eliminate Marketing Heartburn
by Debra Murphy, Masterful Marketing
Why does marketing give many business owners heartburn time after time?
Design An Offer That Commences The Sales Marriage
by Lee Salz, President, Sales Architects
The offer phase of a sales talent screening program takes preparation and finesse. The good news is that there are many parallels to sales that can be applied to this phase.
The Secret Peril That Causes Sales to be Lost
by Lee Salz, President, Sales Architects
One of the biggest mirages in sales is the proverbial rubber stamp. Sales people believe that they have won the business, but have left a deal-killer in play.
Conversion! Drive Attendance to Your Seminar
by Lee Salz, President, Sales Architects
There is a major difference between visibility and conversion. The key to success for any event is the understanding of the factors driving conversion.
Listen While You Work - Higher Income Shoppers Hear More Radio
by Erwin Ephron
Higher incomes, higher gas prices and busy schedules make the at-work Radio listener a unique and valuable consumer.
Services Marketing Is Different - The People Factor
by Dee Davey, Services Marketing, Griffioen Consulting Group
Although services marketing has been practiced by some enlightened professionals for decades, the concept of services marketing is still new to many marketing professionals.
Cross-selling: A Management Perspective
by Linda Richardson, CEO, Richardson
Cross-selling helps customers feel more partnership with your organization and helps you gain a bigger share of your customers' business.
Using Humor Effectively With Prospects and Customers
by Jim Kasper, President & CEO, Interactive Resource Group
One of the most valuable "people" tools which you can successfully employ in your sales efforts is humor.
George Rents A Suit
by Erwin Ephron
I've tried to capture what it was like to work at a small agency in the 1960'S where creative was king, media did dishes and a suit meant the client.
Secrets to Getting the Sales Job You Want
by Lee Salz, President, Sales Architects
If you are in sales, pursuing a new job is much like pursuing a sales prospect. Your marketing tools have to present you in the most relevant light
The Bid For Dubai's Cyber-Rights
by Naseem Javed, President, ABC Namebank
ICANN suggestions of auctions creating the billion dollar domain babies is very problematic, as in each country there are always some gizzillionaires that want to cherry pick the top brand name identities
Seven Ways to Build Rapport with Anyone
by Dave Kahle, The Growth Coach®
Rapport, like lubricating oil, reduces the friction and makes the interaction work smoother. For a salesperson, creating rapport with any human being is an essential step
Effective Email For Salespeople
by Jim Kasper, President & CEO, Interactive Resource Group
While face to face meetings and phone contact still reign in the sales world, it is the successful salesperson who exploits the time saving features and functionality of email to achieve their sales goals.
Data Is The New Creative: Whatever Happened to People?
by Erwin Ephron
David Verklin says now data is the new creative, and I'm afraid that's true.
What Is Leadership?
by Lee Salz, President, Sales Architects
People are often told to "be a leader," but what does that mean? How do people know how to act as a leader when no one defines it for them?
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