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Tips for Bringing Your Event to Life
by Susan Friedmann, The Tradeshow Coach
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an awards dinner, a product launch, a fundraising event, a holiday celebration...the list goes on and on.
Starved for Knowledge
by Timothy F. Bednarz, PhD, American Management Development Group
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
by Susan Friedmann, The Tradeshow Coach
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur.
Statements of Expertise
by Timothy F. Bednarz, PhD, American Management Development Group
The problem is how do you get yourself known. The answer is... anyway you can. This is where your own creativity can be a real asset. Most prospects are hiding behind an electronic veil that is nearing impossible to pierce.
Exhibiting at $600 a Minute: Making Every Second Count
by Susan Friedmann, The Tradeshow Coach
It has been estimated that major exhibitors' investments total up to $10 per second, all costs included.
Stay in Touch with a Statement of Expertise
by Timothy F. Bednarz, PhD, American Management Development Group
Teach Your Exhibitors a Lesson
by Susan Friedmann, The Tradeshow Coach
The purpose of exhibitor education is to raise the level of professionalism on the show floor, enabling exhibitors to build better relationships with their customers, suppliers, and advocates in the marketplace
Tapping into the Prospect
by Timothy F. Bednarz, PhD, American Management Development Group

10 Tips to Use Giveaways Effectively
by Susan Friedmann, The Tradeshow Coach
Walk around any trade show and you will be able to collect a bag full of advertising specialties. But look a little more closely. How many really do an effective job? How clearly do they get a message across?
Tell - Tale Buying Signs
by Timothy F. Bednarz, PhD, American Management Development Group
Choosing the Right Forecasting Methodology
by Peter Boulton, President, Data Perceptions
Although there is never the same thing twice, developing and using an understanding of how sales respond to different types and combinations of events is the most effective way of generating a forecast.
Ten Rules to Build Your Sales Career and Reduce Stress
by Timothy F. Bednarz, PhD, American Management Development Group
Choosing the Right System
by Peter Boulton, President, Data Perceptions
You need a good system, forecasters who really understand their markets, and above all, the strongly held determination to put it into practice.
I'll Think It Over
by Timothy F. Bednarz, PhD, American Management Development Group
Why Are You Making This Call?
by Timothy F. Bednarz, PhD, American Management Development Group
What Makes Markets Difficult to Forecast?
by Peter Boulton, President, Data Perceptions
Virtually every manufacturing or service company needs to generate forecasts of their short to medium term sales. Yet within real world markets, many factors conspire to make accurate forecasting difficult to achieve.
Twelve Objectives That Can Be Used on Every Sales Call
by Timothy F. Bednarz, PhD, American Management Development Group

The Wild, Wild, West of Sales Forecasting
by Marie Warner, President, Warner Sales Architects
For Vice Presidents of Sales in technology firms, the pressure to hit revenue targets has never been greater.
Understanding the Customer Builds Value Added Service
by Timothy F. Bednarz, PhD, American Management Development Group
Beatitudes of Leadership
by Gregory P. Smith, President, Chart Your Course International

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