Are You Too Self Involved? by Timothy F. Bednarz, PhD, American Management Development Group
All too often sales people are self involved and focused only on closing the sale. There is no regard for the consequences of the sale on the customer or their business.
Increase Booth Traffic and Captivate Visitors with Multimedia Presentations by Greg Marta, V.P. Sales, Kurani Multimedia
Trade shows and conferences have long been a cornerstone of most marketing programs. Whether you are a manufacturing company, a law firm or a consumer apparel company, the benefits of these events can be enormous. You have the ability to engage strong targets within your market, develop relationships with new buyers, put new product offerings in the spotlight, increase the size of your marketing list and of course help brand your company and its products. One key drawback - every other significant competitor will also be there.