Popcorn and Other Marketing Mistakes In a Changing Economy by Dave Kahle, The Growth Coach®
Like kernels of popcorn, they frantically chase lots of good ideas hoping that one will be the answer to the marketing problems. The problem is that these good ideas rarely have any relationship to one another.
Using Bullet Points and Lists by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
Bullet points are a popular tool when writing e-mails, memos, and letters. Business writers know they draw attention to important information. Readers like bullet points because they are visually appealing and make it easy to quickly find pertinent information.
Networking Your Way to New Sales by Timothy F. Bednarz, PhD, American Management Development Group
Do you graciously probe the interests and concerns of others, sensing the magic moment of connecting which is the beginning of a relationship that has the potential of changing your life for the better?
Wish lists for B2B marketing and sales by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
I wish that CEOs and CFOs would approve marketing budgets based on the percentage of the forecasted sales revenue, rather than the percentage of last year's revenue. Marketing is an investment in the company's future sales. It shouldn't be based on past results. Especially if last year's sales were down.
Alternatives to handling responses to marketing programs in-house by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Is there an alternative to handling them in-house? Fortunately, there is. The answer is to hire one of the high-tech response management service companies that assist business marketers with inquiry handling or sales lead management. Today's response management/inquiry handling/sales lead management/contact management services.
Clean up your sales & marketing database by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
It can be a big waste of money and time to market to someone who isn't there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer.