|Document Your Success|
You can tell a prospect what you can do for them, but it has more impact if a customer tells them. You can inform them of the results you can obtain, but it is more powerful if a customer boasts about what you have done to improve their business.
|The Right Impression|
Advertising online is a lot like advertising elsewhere: It's easy to do poorly and hard to do well. A few tips on the latter.
|Does This Activity Advance Me Forward?|
|How To Tell If Your Site Is Measuring Up|
|Search Engine Marketing Exposed|
As much an art as it is a science "Search Engine Marketing" has frustrated even the most technically savvy marketers. This necessary component to the online marketing arena (including affiliate programs, email marketing, online placement, and sponsorships) requires that the astute marketer not only thoroughly understand business objectives but then accurately apply them to the two major components of Search Engine Marketing, Pay Per Placement (PPP) and Search Engine Optimization (SEO).
|Don't Slip Up on Follow-Ups|
What has been experience with follow-up calls? Why have they worked or why have they failed?
|How Important are Search Engines to your Internet Marketing plan?|
The answer to the headline question is both important" and "unimportant." Search engines are important to your Internet marketing plan because according to a recent study by Georgia Institute of Technology, 85% of all Web site traffic originates from a search engine or directory.
|Brand Death : Three Brands that Died and Why|
The question for business strategists is "what happened?" How did such a dominant leading car brand get sick and die?
|Educating Your Customers|
|Strategy Guidelines and the Healthwise Case|
What makes a great strategy? Here
|The Electronic Backdoor|
E-mail is a first class method to prospect for new business and establish contacts with new prospects. It is a great way to get in the back door and around the gatekeepers. You'll be surprised how many people, who will not return your phone call, will shoot back an immediate reply via email. The key is to use e-mail judiciously.
|Googalization by Surfers|
|The Elevator Speech|
|Why The Beatles Singing iTunes...?|
Apple fights have started all over again. Steve Job's start-up of Apple Computers in 1977 did ruffled Apple Corp. of The Beatles, a record label which they had established two decades earlier.
|Every Sales Call Should Tell a Story|
How you approach a sales call? Do you have a structured approach or do you tend to wing it as you walk through the prospect
|How to Increase your Web Site Traffic with Offline Promotion|
Offline promotion is marketing, advertising, or public relations exposure that does not occur on the Internet. This includes traditional advertising like TV, radio, newspaper, direct mail, and billboards, but it can also include non-traditional advertising methods and public relations.
|Expressing Your Brand Through E-Mail|
Keeping in mind that every customer contact has an effect on your brand, it's time to pay close attention to the way most of us reach out and touch our customers - e-mail.
|Explore Your Prospect's Objections Rather Than Overcoming Them|
|Change Now or Change Later|
Globally speaking, every hour, around the clock, seven days a week, a major corporation is forced to change its name. Sometimes it