|3 Strategies for growing during a recession|
During the economic free-for-all of the past 12-14 months, many companies consider themselves successful if the "open" sign still glows. But undoubtedly, conditions will improve just as they historically have, and it will be those companies who seize the opportunities inherent in the current conditions, and position themselves for future growth, that will dominate their markets in the future.
|What does Integrated Channel Planning Mean? And Why Should We Do It?|
Media planning is a Mystery. If you doubt that, check out it
|Succeeding in Sales|
Not every one is cut out for a career, or even an assignment in sales. Additionally, it is often difficult for people to make the switch from "Customer Service Officer," a role with an emphasis on serving the customer, to that of "Customer Sales Representative" and a need to be a professional sales person.
|Biggest Sales Mistakes|
|Want More Political Advertising|
I'm not against television, but I am tired of "the 30 second sound byte" during political campaigns. Face it, in a lot of markets, T.V. and radio are the media du jur for politicals. Through the first half of the year, one quarter of a billion dollars were spent in he U.S. on political television advertising.
|The Bottom Line Approach|
|Fire That Customer|
His car dealership was my biggest advertiser. He was kind of loud, but spent a lot of money, and wasn't too tough to work with (for me, anyway).
|Selling to a Buying Team|
What has been your experience in dealing with team decisions? Are they increasing with your customers?
|Bustin' Loose in 2004|
Are you tired of barely making your numbers" Is "this economy has to improve" keeping you from reaching the goals you deserve" Want to start blowing away your numbers instead" Start with a personal Sales Business Plan. It's going to help bring ideas, hopes and goals into focus and make them visual, manageable and virtually foolproof!
|Who are You Selling To?|
|At Your Service|
Service companies need a touch of ingenuity to make the Web work for them.
|Sauce For The Outdoor Goose|
The new Advertiser interest in Outdoor has an interesting double-edge. Doesn
|The Changing Customer Expectations|
|Get Serious about Developing Your Salespeople|
Notes from the 4A
|The Characteristics of a Great Sales Person|
Can't You See I'm Busy! So, how's the free time coming along" Not so good" You're not alone. A recent survey of American workers found that most feel under unusual pressure, especially their time.
|Close It Now!|
|Fear and Trembling|
Forget that cough Camille. Television holds the record for the longest death scene. Were you there for its 650-page swan song in
|Comebacks for Some Very Common Stalls|