|Biggest Time Wasters for Salespeople|
Over the years, I've seen some regularly occurring patterns develop - tendencies on the part of sales people to do things that detract from their effective use of time.
|Adstock and Media Planning|
The Adstock concept captures the idea that response to an individual ad exposure does not stand alone, but is part of a continuity of advertising
|A Winning Public Relations Game Plan for 2002|
Fortunately, public relations will continue to create, change or reinforce public opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization. When the behavioral changes become apparent, and meet the program
|Accountability: The key to respect, raises, more staff and bigger budgets|
Today, in order to keep or grow your budgets, department or salary, you have to talk management's language (Return-On-Investment or ROI) and prove that investing your company's limited resources in marketing and communications programs will bring a better return than hiring more people in the accounting department or buying a new piece of manufacturing equipment.
|The Egoists: Why Don't Media Respect Advertising?|
Most experienced advertising people would assign at least 80% of total advertising effect to the message itself.
|Virtual Press Box|
Want coverage? Reserve a section of your site for information journalists need.
|The Age Of Anxiety?|
First Enron, then World Com. Ogilvy then Omnicom.
|Managers, Got a Grip on Your PR?|
You'll know you have a solid grip on your public relations effort when you avoid communications tactics as a major focus
|The Babel Problem|
Our TV-centric media thinking begins and ends with delivering the message. Audience is its measure. Audience is its goal. But the real goal is the sale and not many plans attempt to extrapolate up from exposure to sales in a reasoned way to show why the plan will work. They should.
|Does the PR Blueprint Work?|
Properly executed, this comprehensive blueprint will help you persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your unit's success.
We are just beginning to understand the Natural Laws of advertising. Don
|Why Do You Want PR?|
|You'll Eat Pie in the Sky Bye 'n Bye|
|The Fifth Season: The Fascinating History Of The Upfront|
With the next upfront a few months away, it
|Ask a Reporter Questions|
Your telephone rings and a news reporter asks you if it would be all right to ask you a few questions. You freeze because you are caught by total surprise. You do not know this reporter. You do not know anything about the angle of the story. You wish you had more time to gather your thoughts.
|Finding the Other Half|
|Media Interview Questions that You Should Ask|
Media relations practitioners often make fools of themselves by either begging a reporter for free publicity or trying to cajole a reporter into covering a story. Instead of using these ploys with a reporter, build a relationship with each reporter you speak to by simply asking him/her "How may I help you?"
|PR Advice You Didn't Ask For|
Review how you plan to monitor and gather perceptions by questioning members of your most important outside audiences.
|Selling consulting services: Know the buyer's agenda|
There are five basic buying decisions that everyone makes when someone tries to sell them something. The decisions almost always occur in the following precise psychological order...