|Let's Kill The Term "IT"|
Its time for a reality check
when everthing is
|Marketing for Leads: Are You Asking the Right Questions?|
To develop and implement the most
productive marketing strategies and tactics for increasing sales
leads, CMOs need to have the right information at their fingertips.
|" Events" What Roles Should They Play in Your Marketing Plans?|
This article discusses the roles that
sales and marketing events
|How to Close Business by The End of of Quarter|
end of the quarter and calendar year are only weeks away. What is
your plan for closing business the business you've forecasted?
|The Global Power of WWW|
most powerful three letters in the world today are www. No further
explanation is required.
is a misssion not a job to be a professional Sales Manager.
|Direct mail: Don't get lost in the details|
Business-to-business marketers too often get caught up in the details
of direct marketing, rather than concentrating on the things that are
|E-Newsletters can enhance internal, external image|
newsletters are a simple and cost effective way to communicate with your target market and
employees but it still requires planning and execution.
|How to get more information from website visitors|
There are two approaches worth considering if you want more than a minimum of information from your website visitors.
|Ten Internet marketing ideas|
Are you marketing your company and its products or services to other businesses online? If so, consider these proven tips.
|Seven Direct Mail Ideas|
Here are some proven tips for for your business-to-business direct mail.
|Death of a Salesman? : Technology & Selling|
Why do I need all this Technology?
|Is Your Sales Force Ready for the NEW |
Technology buying habits have radically
changed since the 1990s, in four significant ways. Find out how top
tech sales teams close more business, using five essential sales and
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Maybe you should be mailing all of them.
|Naming that THING|
that new THING is the most critical and extremely
controversial part of
the innovation cycle.
|Small Business Failure? Nuts!|
How they perceive you, and what they believe
about you and your business, directly affect your chances of success. And that
|Power Tool for the 21st Century|
can save a lot of time
|Why PR is a Vital Force|
Because it can alter individual perception and
lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or
swim on how well they employ this crucial dynamic.
|Your Organization: What Role PR?|
As a manager, does your current business,
non-profit or association public relations effort concern itself primarily with
radio and newspaper publicity? Or does it concentrate on a specialty area like
financial communications or trade relations? Or, possibly, it deals each day
with sales support or government affairs?
|Sales Objections and The Role of Marketing|
Objection handling is a key sales skill. If a prospect has no objections, the
prospect either doesn