Find marketing strategy, marketing management articles from SalesVantage.com featured marketing consultants. Access links to marketing services.
|Elements of a Successful Disruptive Strategy|
What relationship do product innovation, market demand and marketing strategy have with market disruption?
|Focused Marketing Helps Companies Weather Economic Challenges|
The temptation during a tough economy to wait (and hope) something
happens to turn things around is exactly the wrong way to approach
|Market Research - The Key to Understanding Your Customers|
For a company to succeed in the market place, a core market research
program should be implemented, covering each market and each product or
|Eliminate Marketing Heartburn|
Why does marketing give many business owners heartburn time after time?
|Services Marketing Is Different - The People Factor|
Although services marketing has been practiced by some enlightened
professionals for decades, the concept of services marketing is still
new to many marketing professionals.
|Dare to be Different|
In this world of constant marketing noise and more severe competition,
being conservative with your marketing will get you no where.
|Marketing Coach or Marketing Consultant, Which is Right for Your Business?|
Both consulting and coaching involve the use of a skilled, trained
professional to assist you in achieving your goals, but each entity
approaches your business from a different perspective.
|Five tips for integrating marketing and sales|
Integrate business-to-business marketing and sales by avoiding knee-jerk reactions and fostering cooperation.
|Great Time to Spend Marketing Dollars!|
Let's face it, everyone is getting a little nervous about the economy,
and as a result many companies will begin cutting back on advertising
and marketing --- big mistake!
|Marketing Mistakes Gone Good|
Have you been engaging in failed marketing campaigns? Do you wonder why things are not going as planned?
|How to Get More Clients Through Networking|
Networking is one of the most effective techniques for small companies or sole practitioners to attract new clients.
|Connecting You with Your Customers: The Value of Relationship Marketing|
The purpose of all businesses, regardless of what it offers, is to create and retain customers.
|The 4 P|
The marketing strategy section of your plan outlines your game plan to
achieve your marketing objectives and should include information about
the 4 P's of marketing
|Target Your Marketing Efforts|
Pairing your offerings with the market you wish to serve surfaces opportunities that you may not have noticed before
|The Value of Market Segmentation|
Market segmentation helps to easily classify your best customers and find more like them.
|Don't Stop Thinking About Tomorrow|
Marketing organizations can keep
|Does Your Marketing Lack Passion?|
Marketing plays a major role in determining whether your customer will
buy your product or service by appealing to their wants and needs.
|10 Strategic Marketing Mistakes|
Solid marketing efforts take a combination of planning, creativity, and patience.
|Focus Your Marketing for Better Results|
Keeping your name out in front of your market will both boost sales
opportunities now, and have your name on the list when a prospect
starts to evaluate options.
|7 Deadly Sins of the B2B Marketing-to-Sales Lead Handoff|
It's truly amazing how many marketers are still trying to optimize the
B2B lead handoff within the confines of traditional CRM applications