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Find Articles on Marketing, Marketing Strategy

Find marketing strategy, marketing management articles from SalesVantage.com featured marketing consultants. Access links to marketing services.

Holiday Messages Make a Significant Impact
by Norwin A. Merens, Managing Director, NM Marketing Communications
Whatever approach you take, the holidays are a great time to make an impression on your customers.
Marketing to the Multi-Generational Workforce
by Norwin A. Merens, Managing Director, NM Marketing Communications
The challenge of deciphering the needs and nuances of today's age-diverse workplace might appear overwhelming, but organizations adapt to these changes will reap significant benefits.
Great Expectations - For Cubs and B2B Marketers
by Norwin A. Merens, Managing Director, NM Marketing Communications
Marketers need to better understand the impact marketing and technology integration can have in making customer experiences more gratifying and satisfying
My Top 10 Book Apps for Kids and Adults
by Scott Lorenz, President, Westwind Communications
Some apps have incredible features such as 3D effects, interactive story telling, and more. Creating an app for your book may give you a competitive advantage
Staying Adaptable Critical for Marketing Success
by Norwin A. Merens, Managing Director, NM Marketing Communications
What will B2B marketing communications look like in the future?
Grading Your Marketing Efforts
by Norwin A. Merens, Managing Director, NM Marketing Communications
Whether you are a marketing neophyte or a marketing guru, evaluating your efforts based on this quiz will help provide a roadmap for greater success.
Lessons of Pumpkin Patch Marketing
by Norwin A. Merens, Managing Director, NM Marketing Communications
Explaining the item's value down to its last seed is critical to garnering new customers.
Book Marketing Starts with Your Book Cover Design
by Scott Lorenz, President, Westwind Communications
Like a billboard, if you first don't catch their attention you'll never deliver the message.
Creating Value in the Eye of the Beholder
by Norwin A. Merens, Managing Director, NM Marketing Communications
Lean towards a value proposition that defines as much of the capabilities - and results - that your product or service will provide with a high degree of specificity.
Personal Touch Means Business
by Norwin A. Merens, Managing Director, NM Marketing Communications
Today's wired world has no doubt increased the amount of communication among people, but in many ways it has produced less meaningful interaction.
Law of Attraction in Marketing
by Debra Murphy, Masterful Marketing
You can't appeal to everyone, so why do business owners continually drive themselves crazy trying to work with clients they just don't connect with?
Print's Place in a Digital World
by Norwin A. Merens, Managing Director, NM Marketing Communications
Capitalizing on these elements can make print an effective part of your marketing program now and for many years in the future.
Selecting a Marketing Company
by Michele Harris, Founder and President, Smarti Solutions
Most businesses don't realize it's not just about capabilities and industry experience; there's a host of other factors that come into play.
Marketing Company Search: RFP Management
by Michele Harris, Founder and President, Smarti Solutions
These guidelines will help make the marketing company search selection process smoother for both clients and marketing companies
Content is King in the New 'Post-Marketing' Era
by Norwin A. Merens, Managing Director, NM Marketing Communications
Economic changes are forcing companies to rethink how they market to their customers.
Business Goals Help You Plan Your Marketing
by Debra Murphy, Masterful Marketing
To develop a sensible marketing plan, you need to know what you want to achieve with your business and how you are going to get there.
A Budget-Friendly Way to Market in a Recession
by Keith Sutherland, VP of Client Development, VendorSeek.com
As the recession marches on, most companies have reduced their marketing budgets and must be creative with the advertising dollars they have
Why You Must Keep Marketing Through The Recession
by Scott Lorenz, President, Westwind Communications
Worried about the recession? Then ramp up your promotional efforts and vow: "I am not going to participate in this recession."
Finding the Right Marketing Mix in Tough Times
by Norwin A. Merens, Managing Director, NM Marketing Communications
Most b-to-b marketers are confronting tough choices on the most effective ways to use their budgets.
Strategies - Not Products - Create Lasting Market Disruption
by Andrew Rudin, CEO, Outside Technologies, Inc.
Strategies enable market disruption, and those strategies include product innovation.
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