Find marketing strategy, marketing management articles from SalesVantage.com featured marketing consultants. Access links to marketing services.
|Holiday Messages Make a Significant Impact|
Whatever approach you take, the
holidays are a great time to make an impression on your customers.
|Marketing to the Multi-Generational Workforce|
The challenge of deciphering the needs and nuances of today's age-diverse workplace might appear overwhelming, but organizations adapt to these changes will reap significant benefits.
|Great Expectations - For Cubs and B2B Marketers|
Marketers need to better understand the impact marketing and
technology integration can have in making customer experiences more
gratifying and satisfying
|My Top 10 Book Apps for Kids and Adults|
Some apps have incredible features such as 3D effects, interactive story
telling, and more. Creating an app for your book may give you a
|Staying Adaptable Critical for Marketing Success|
What will B2B marketing communications look like in the future?
|Grading Your Marketing Efforts|
Whether you are a marketing neophyte or a marketing guru, evaluating
your efforts based on this quiz will help provide a roadmap for greater
|Lessons of Pumpkin Patch Marketing|
Explaining the item's value down to its last seed is critical to
garnering new customers.
|Book Marketing Starts with Your Book Cover Design|
Like a billboard, if you first don't catch their
attention you'll never deliver the message.
|Creating Value in the Eye of the Beholder|
Lean towards a value proposition that defines as much of the
capabilities - and results - that your product or service will provide
with a high degree of specificity.
|Personal Touch Means Business|
Today's wired world has no doubt increased the amount of communication
among people, but in many ways it has produced less meaningful
|Law of Attraction in Marketing|
You can't appeal to everyone, so why do business owners continually
drive themselves crazy trying to work with clients they just don't
|Print's Place in a Digital World|
Capitalizing on these elements can make print an effective part of your marketing program now and for many years in the future.
|Selecting a Marketing Company|
Most businesses don't realize it's not just about capabilities and
industry experience; there's a host of other factors that come into
|Marketing Company Search: RFP Management|
These guidelines will help make the marketing company search selection process smoother for both clients and marketing companies
|Content is King in the New 'Post-Marketing' Era|
Economic changes are forcing companies to rethink how they market to their customers.
|Business Goals Help You Plan Your Marketing|
To develop a sensible marketing plan, you need to know what you want to achieve with your business and how you are going to get there.
|A Budget-Friendly Way to Market in a Recession|
As the recession marches on, most companies have reduced their
marketing budgets and must be creative with the advertising dollars
|Why You Must Keep Marketing Through The Recession|
Worried about the recession? Then ramp up your promotional efforts and vow: "I am not going to participate in this recession."
|Finding the Right Marketing Mix in Tough Times|
Most b-to-b marketers are confronting tough choices on the most effective ways to use their budgets.
|Strategies - Not Products - Create Lasting Market Disruption|
Strategies enable market disruption, and those strategies include product innovation.