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Featured Articles on Marketing Communications, Integrated Business Communications

Find articles on integrated marketing communications from SalesVantage.com featured marketing consultants. Access links to marketing communications services

Honing Your Pitch
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Make it as simple and as compelling as possible.
In Search of a Slogan
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
If you decide your company really could benefit from a slogan, you will need to employ ruthless discipline if you hope to create one with real meaning and substance.
What Sales Literature Do I REALLY Need?
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
In most cases, the answer is the indispensable
Writing Effectively
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Before you hit
Continuity: Creating an Image Greater than the parts.
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
It
The Steak Behind the Sizzle: Effective Marketing Using White Papers
by Elissa Miller, Hoffman Marketing Communications
Learn the unique value that white papers have to offer and the skills required to write them.
Obtaining Speaking Engagements: Eight Steps to Effective Business Development, Marketing, and Public Relations
by Steve Markman, President, Markman Speaker Management
Standing out from the crowd, regardless of your organization
Technical Writing: Improving the Appearance of your Technical Document
by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
Everyone would prefer reading a technical document that is visually appealing rather than one that is cluttered with dense copy and little or no white space.
How to Proofread your own Writing
by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
You don
Using Bullet Points and Lists
by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
Bullet points are a popular tool when writing e-mails, memos, and letters. Business writers know they draw attention to important information. Readers like bullet points because they are visually appealing and make it easy to quickly find pertinent information.
Make Sentence Structure Work for You
by Catherine S. Hibbard, Business Writing Expert, Cypress Media Group
One of the easiest ways to improve your business writing is to create strong sentences; it will give your documents a polished, professional touch.
Effective Sales Presentations: Advancing the Sales Cycle
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Here are proven methods for ensuring that your sales team is armed with the content they need to win deals.
Popcorn and Other Marketing Mistakes In a Changing Economy
by Dave Kahle, The Growth Coach®
Like kernels of popcorn, they frantically chase lots of good ideas hoping that one will be the answer to the marketing problems. The problem is that these good ideas rarely have any relationship to one another.
Tell Your Story -- Creating messages that make an impact
by Jennifer Hicks, President, INK Communications
It's not how loud you shout, it's what you shout that gets you noticed.
Selecting the Right Marketing Tools
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
"Which works better - print advertising or direct marketing?"  To a casual listener that seems like a logical question. But think about it for a moment.
Top Six Sales Guide Mistakes
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. That's why developing effective sales guides is so critical.
Evaluating Sales Channels: Getting ROI for your marketing communications
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
When your marketing communications is properly linked to your sales channel accountability with a ROI will follow.
Product's Ready! Now What?
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
The moment of truth has arrived. You and your team have spent months - possibly years - researching, prototyping, and testing. Your innovation is finally ready for market. Now what? One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market.
Creating White Papers that Drive Sales
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Too often, white papers are disconnected from real-world sales contexts and inadvertently, they address topics that neither sales people nor prospective buyers find useful.
Competitive Information and Sales Guides: What Sales Forces Need to Win
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that your sales force finds useful.
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