Find articles on integrated marketing communications from SalesVantage.com featured marketing consultants. Access links to marketing communications services
|Honing Your Pitch|
Make it as simple and as compelling as possible.
|In Search of a Slogan|
If you decide your company really could benefit from a slogan, you will
need to employ ruthless discipline if you hope to create one with real
meaning and substance.
|What Sales Literature Do I REALLY Need?|
In most cases, the answer is the indispensable
Before you hit
|Continuity: Creating an Image Greater than the parts.|
|The Steak Behind the Sizzle: Effective Marketing Using White Papers|
Learn the unique value that white papers have to offer and the skills required to write them.
|Obtaining Speaking Engagements: Eight Steps to Effective Business Development, Marketing, and Public Relations|
Standing out from the crowd, regardless of your
|Technical Writing: Improving the Appearance of your Technical Document|
Everyone would prefer reading a technical document that is visually
appealing rather than one that is cluttered with dense copy and little
or no white space.
|How to Proofread your own Writing|
|Using Bullet Points and Lists|
Bullet points are a popular tool when writing e-mails, memos, and letters. Business writers know they draw attention to important information. Readers like bullet points because they are visually appealing and make it easy to quickly find pertinent information.
|Make Sentence Structure Work for You|
One of the easiest ways to improve your business writing is to create
strong sentences; it will give your documents a polished, professional
|Effective Sales Presentations: Advancing the Sales Cycle|
Here are proven methods for ensuring that your sales
team is armed with the content they need to win deals.
|Popcorn and Other Marketing Mistakes In a Changing Economy|
Like kernels of popcorn, they frantically chase lots of good ideas hoping that one will be the answer to the marketing problems. The problem is that these good ideas rarely have any relationship to one another.
|Tell Your Story -- Creating messages that make an impact|
It's not how loud you shout, it's what you shout that gets you noticed.
|Selecting the Right Marketing Tools|
"Which works better - print advertising or direct marketing?" To
a casual listener that seems like a logical question. But think
about it for a moment.
|Top Six Sales Guide Mistakes|
Most companies spend their marketing budgets generating market awareness, but precious little equipping their sales force with the knowledge to sell. And in today's economy, selling is anything but easy. That's why developing effective sales guides is so critical.
|Evaluating Sales Channels: Getting ROI for your marketing communications|
When your marketing communications is properly linked to your sales channel accountability with a ROI will follow.
|Product's Ready! Now What?|
The moment of truth has arrived. You and your team have spent months - possibly years - researching, prototyping, and testing. Your innovation is finally ready for market. Now what? One of the most common mistakes high tech entrepreneurs make is not being prepared in advance for going to market.
|Creating White Papers that Drive Sales|
Too often, white papers are disconnected from real-world sales contexts and inadvertently, they address topics that neither sales people nor prospective buyers find useful.
|Competitive Information and Sales Guides: What Sales Forces Need to Win|
Sales guides often paint a too-rosy view of the company's competitive position, or contain insufficient and/or outdated competitive information. Find out how such competitive information sets up a sales force to lose, what sales people need to win, and how to package information in ways that your sales force finds useful.