Find articles on integrated marketing communications from SalesVantage.com featured marketing consultants. Access links to marketing communications services
|Tips for Building a Strong Agency Relationship|
Whatever the reason, companies are often challenged to find a good fit with an agency partner.
|Business E-Mail - No Place for Bullying|
What makes certain supposedly professional business people turn into
contemptuous, mean-spirited bullies when they get on their e-mail
|A Few Ways to Generate More Payback from Your Case Study|
Let's face it: a well-written case study is one of your most potent marketing weapons.
|Marketing Communications: Focus on the Fundamentals First|
The most critical, and perhaps most overlooked, fundamental is the general category of content. More than ever, content is king.
|How Empty Words Can Cripple Your Sales Copy|
Nothing will hold the attention of your reader and advance your selling
proposition as well as specific and meaningful benefit-oriented copy.
|Lincoln, Mark Twain & Lightning: Choice Words On Word Choice|
Follow these recommendations and while your words might not make
history, they will be duly noted, better remembered - and most
importantly, more effective.
|Top 5 White-Paper Development Mistakes|
White papers play an important role in moving prospects further along in the sales cycle. Avoid these top development mistakes
|6 Steps to Successful Case Studies|
Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service.
|How to Write Effective Value Propositions|
Is your sales force clearly articulating the benefits and results of using your products or services?
|Facilitating Communication between Buyers and Translation Providers|
Many times business-to-business commerce is foiled by lack
|Who Else Benefits from Reading Your White Papers?|
Organizations typically target white papers to a defined external audience. However, organizations can also use white papers to educate and inform a broad array of secondary audiences.
|Who Should Write Your Next White Paper: A Freelancer or an Agency?|
Choosing the right partner (i.e., freelancer or writing/design agency) for white paper creation is critical
|The Top Five Ways to Develop an Objective, Informative White Paper|
White papers too often fall short of their fundamental purpose of informing their audience with useful, in-depth information
|Case Study Outline|
While no single case study outline is applicable to all situations, we
have developed this outline as a starting template for development of
business case studies.
|How to Write a Case Study|
While case study writing may seem easy at first glance, developing an
effective case study (also called a success story) is an art.
|Top Seven Reasons to Write Success Stories|
In a business context, managers and technical professionals alike
respond to the power of example, which is the essence of a business
|Addressing Common Objections to Writing Case Studies|
Our definition of a case study is "a marketing document that provides a
compelling case for a business solution using the power of example."
|Sales and Marketing's Number One Mistake|
As sales and
marketing professionals, our job is communication. Communication means
the prospect receiving and understanding the messages we want them to
|Wish lists for B2B marketing and sales|
I wish that CEOs and CFOs would approve marketing budgets based on the percentage of the forecasted sales revenue, rather than the percentage of last year's revenue. Marketing is an investment in the company's future sales. It shouldn't be based on past results. Especially if last year's sales were down.
|Avoiding "Inside Out" Thinking|