*

Featured Articles on Marketing Communications, Integrated Business Communications

Find articles on integrated marketing communications from SalesVantage.com featured marketing consultants. Access links to marketing communications services

Tips for Building a Strong Agency Relationship
by Norwin A. Merens, Managing Director, NM Marketing Communications
Whatever the reason, companies are often challenged to find a good fit with an agency partner.
Business E-Mail - No Place for Bullying
by Norwin A. Merens, Managing Director, NM Marketing Communications
What makes certain supposedly professional business people turn into contemptuous, mean-spirited bullies when they get on their e-mail account?
A Few Ways to Generate More Payback from Your Case Study
by Angela Kambarian, President, Essential Communications
Let's face it: a well-written case study is one of your most potent marketing weapons.
Marketing Communications: Focus on the Fundamentals First
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
The most critical, and perhaps most overlooked, fundamental is the general category of content. More than ever, content is king.
How Empty Words Can Cripple Your Sales Copy
by Ernest Nicastro, Positive Response
Nothing will hold the attention of your reader and advance your selling proposition as well as specific and meaningful benefit-oriented copy.
Lincoln, Mark Twain & Lightning: Choice Words On Word Choice
by Ernest Nicastro, Positive Response
Follow these recommendations and while your words might not make history, they will be duly noted, better remembered - and most importantly, more effective.
Top 5 White-Paper Development Mistakes
by Stephanie Tilton, Ten Ton Marketing
White papers play an important role in moving prospects further along in the sales cycle. Avoid these top development mistakes
6 Steps to Successful Case Studies
by Stephanie Tilton, Ten Ton Marketing
Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service.
How to Write Effective Value Propositions
by Stephanie Tilton, Ten Ton Marketing
Is your sales force clearly articulating the benefits and results of using your products or services?
Facilitating Communication between Buyers and Translation Providers
by Ken Wisnefski, President, VendorSeek.com
Many times business-to-business commerce is foiled by lack of communication.
Who Else Benefits from Reading Your White Papers?
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Organizations typically target white papers to a defined external audience. However, organizations can also use white papers to educate and inform a broad array of secondary audiences.
Who Should Write Your Next White Paper: A Freelancer or an Agency?
by Steve Hoffman, Hoffman Marketing Communications
Choosing the right partner (i.e., freelancer or writing/design agency) for white paper creation is critical
The Top Five Ways to Develop an Objective, Informative White Paper
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
White papers too often fall short of their fundamental purpose of informing their audience with useful, in-depth information
Case Study Outline
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
While no single case study outline is applicable to all situations, we have developed this outline as a starting template for development of business case studies.
How to Write a Case Study
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
While case study writing may seem easy at first glance, developing an effective case study (also called a success story) is an art.
Top Seven Reasons to Write Success Stories
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
In a business context, managers and technical professionals alike respond to the power of example, which is the essence of a business success story.
Addressing Common Objections to Writing Case Studies
by Steve Hoffman, President and CEO, Hoffman Marketing Communications, Inc.
Our definition of a case study is "a marketing document that provides a compelling case for a business solution using the power of example."
Sales and Marketing's Number One Mistake
by Olin Thompson, Process ERP Partners
As sales and marketing professionals, our job is communication. Communication means the prospect receiving and understanding the messages we want them to understand.
Wish lists for B2B marketing and sales
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
I wish that CEOs and CFOs would approve marketing budgets based on the percentage of the forecasted sales revenue, rather than the percentage of last year's revenue. Marketing is an investment in the company's future sales. It shouldn't be based on past results. Especially if last year's sales were down.
Avoiding "Inside Out" Thinking
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Next>
*