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Articles on Event Management Marketing, Trade Show Planning

Find free articles on event management, corporate event planning, and trade show planning. Learn effective event planning techniques and strategies.

At Your Service: The Ten Commandments of Great Customer Service!
by Susan Friedmann, The Tradeshow Coach
The practice of great customer service should always be as present at trade shows or any business event just like any other sales environment.
The Power of Buzz
by Susan Friedmann, The Tradeshow Coach
How did Hotmail gain over 12 million subscribers in 18 months?  The answer lies in the power of
Marketing Events: What Works, What Doesn't
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Do you know what can turn a promising event into a big success or cause it to fail miserably? When planning your next event, consider these tips to help you avoid having to learn the hard way.
Presenting at Other People's Events Leave the planning to them - and reap the benefits
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Looking for a cost-effective way to get in front of more prospective customers? Consider speaking at other people
" Events" What Roles Should They Play in Your Marketing Plans?
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
This article discusses the roles that sales and marketing events
10 Tips to Use Giveaways Effectively
by Susan Friedmann, The Tradeshow Coach
Walk around any trade show and you will be able to collect a bag full of advertising specialties. But look a little more closely. How many really do an effective job? How clearly do they get a message across?
Teach Your Exhibitors a Lesson
by Susan Friedmann, The Tradeshow Coach
The purpose of exhibitor education is to raise the level of professionalism on the show floor, enabling exhibitors to build better relationships with their customers, suppliers, and advocates in the marketplace
Exhibiting at $600 a Minute: Making Every Second Count
by Susan Friedmann, The Tradeshow Coach
It has been estimated that major exhibitors' investments total up to $10 per second, all costs included.
Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
by Susan Friedmann, The Tradeshow Coach
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur.
Tips for Bringing Your Event to Life
by Susan Friedmann, The Tradeshow Coach
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an awards dinner, a product launch, a fundraising event, a holiday celebration...the list goes on and on.
Increase Booth Traffic and Captivate Visitors with Multimedia Presentations
by Greg Marta, V.P. Sales, Kurani Multimedia
Trade shows and conferences have long been a cornerstone of most marketing programs. Whether you are a manufacturing company, a law firm or a consumer apparel company, the benefits of these events can be enormous. You have the ability to engage strong targets within your market, develop relationships with new buyers, put new product offerings in the spotlight, increase the size of your marketing list and of course help brand your company and its products. One key drawback - every other significant competitor will also be there.
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