Articles on Event Management Marketing, Trade Show Planning

Find free articles on event management, corporate event planning, and trade show planning. Learn effective event planning techniques and strategies.

Increase Attendance at Your Events with Social Networking
by Kendra Lee, President, KLA Group
I find events to be one of the most effective strategies to uncover qualified leads. The people who participate choose to come because they're interested in your topic.
Exhibition display stands - best way to promote your products
by Fred Jafarzadeh, President, Capital Exhibits
If you are taking part in an exhibition and want to promote your company
Conversion! Drive Attendance to Your Seminar
by Lee Salz, President, Sales Architects
There is a major difference between visibility and conversion. The key to success for any event is the understanding of the factors driving conversion.
Be a Hit at the Trade Show
by Ken Wisnefski, President, VendorSeek.com
How are you planning to make an impact at the next trade show?  The following tips and suggestions will put you ahead of the competition.
10 Strategies for Selecting The Perfect Speaker
by Susan Friedmann, The Tradeshow Coach
Selecting the right speaker for your event is one of the most important, yet daunting elements for creating a successful meeting. Your speaker can often make or break the event.
Event promotion techniques that really work
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
If you want a Hollywood ending for your prospect or customer event, you're going to have to rely on a lot more than faith. Even the most well-conceived events need a powerful promotion campaign to fill seats.
Using Trade Shows to Investigate Your Competition
by Susan Friedmann, The Tradeshow Coach
Gathered in one convenient location, you should find many, if not most, of your competitors.
Determining Visitor Types
by Susan Friedmann, The Tradeshow Coach
As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect.
Trade Show Do's and Don'ts
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
By using these guidelines and a little common sense, you can turn even today
How Event Marketers Can Use the Media Effectively
by Susan Friedmann, The Tradeshow Coach
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image.
How to Maximize Your ROI from Exhibits at Industry Trade Shows and Conferences
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Exhibiting at industry conferences or tradeshows can take a big bite out of your budget. Using proven techniques to help maximize your ROI.
Your Event Was a Success. Now What?
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Why do many companies pour time, money and manpower into mounting an event, only to ignore attendees after it
Live or Electronic: Choosing the Best Event Format
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
What event format is best? Live, cheeks-in-seats events? Webinars? This article explores the pros and cons of live and electronic events.
Marketing Your Shows the 4 C's Way
by Susan Friedmann, The Tradeshow Coach
Customers are getting more and more value conscious. You can fulfill their expectations by constantly "thinking exhibitor" and "thinking attendee." You need to live and breathe for your customers -- they make your job possible. 
The A-Z of Exhibiting Overseas
by Susan Friedmann, The Tradeshow Coach
Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services.
Useful Tips for Evaluating Your Meeting Venue Options
by Susan Friedmann, The Tradeshow Coach
No matter how large or small your businesss conference is location is key.
Seven Ways To Put Show Biz Into Your Tradeshow
by Susan Friedmann, The Tradeshow Coach
You are in show biz, and you must create and promote an event that is as exciting and dramatic as a great movie or play. Your exhibition space is your stage. In order to generate interest, you must put on a performance that will keep attendees riveted to your exhibits and eager to come back for the sequel
Tradeshow Success Starts with a Plan
by Debra Murphy, Masterful Marketing
This article helps you develop a trade show marketing plan that ensures your time spent at the show brings in quality leads that result in sales.
Making a Hit with Your Marketing Campaign
by Susan Friedmann, The Tradeshow Coach
There are some key golden rules to making your direct mailings work effectively when promoting your event.
30 Tips for Keeping Meeting Expenses to a Minimum
by Susan Friedmann, The Tradeshow Coach
When it comes to meeting planning, money can probably get you whatever you want. However, few event planners have the luxury of an unlimited budget. Discover 30 tips to keep your meeting expenses at a minimum without losing quality you strive for.