Direct Marketing, Direct Mail Marketing Featured Articles
Find articles on direct marketing, target marketing, direct response and direct mail. Access links to direct marketing resources.
How To Improve the Quality and Cost of B2B Leads - Before the Campaign Launches by Jeff Kostermans, CEO, LeadGenesys
"I don't care how stretched the marketing budget is or how tough the market is, we need more and better quality leads ASAP!" Ask any marketer responsible for lead generation whether she or he has heard this from someone in senior management or sales lately and you'll most likely hear an exasperated "Yes, of course".
Direct mail: Don't get lost in the details by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Business-to-business marketers too often get caught up in the details
of direct marketing, rather than concentrating on the things that are
Clean up your sales & marketing database by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
It can be a big waste of money and time to market to someone who isn't there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer.
Alternatives to handling responses to marketing programs in-house by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Is there an alternative to handling them in-house? Fortunately, there is. The answer is to hire one of the high-tech response management service companies that assist business marketers with inquiry handling or sales lead management. Today's response management/inquiry handling/sales lead management/contact management services.