Find articles on direct marketing, target marketing, direct response and direct mail. Access links to direct marketing resources.
How To Own Your Local Consumer Market With Saturation Mailings
by Bob Martel, Marketing Consultant and Author,
If you do business locally, or want to enter a new market area quickly,
you don’t want to overlook the value of a saturation mailing within a
radius of your business, or across a specific ZIP Code
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In this Web Advanced World, Traditional Print Marketing Remains Valuable
by David Quas, Excell Print & Promotions
With our world moving more and more toward virtual communication and
online advertising, it is important to reiterate the value of printing
and promotional products.
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Delivering Results: The Rewards of Saturation Mailing
by John Hull, VP, List Sales, Melissa Data
If you’re a small, local business looking for an inexpensive way to
increase your sales, you might want to consider “saturating” your
market.
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How to Effectively Compose a Newsletter
by Ken Wisnefski, President, VendorSeek.com
Are you keeping contact with your clients? Newsletters
provide a good opportunity to keep customers informed and to maintain
relations.
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Direct Mail that Works
by Bob Rentsch, Vista Consulting
Over the last few years, the growth of on-line marketing campaigns -
especially email marketing - have pushed more traditional off-line
marketing efforts to the background.
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Once You Get Their Permission, Do You Have Anything To Say?
by Debra Murphy, Masterful Marketing
To make the most effective use of your list, you need a communications strategy.
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Write On The Money: The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing
by Ernest Nicastro, Positive Response
Every year U.S. direct mail marketing efforts
pull in hundreds of billions of dollars in sales and charitable donations.
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5 Tips For Writing A "Good-Looking" Sales Letter That Produces Profitable Results
by Ernest Nicastro, Positive Response
Do looks matter to you? If
you're like most people...
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B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
I think
most business-to-business marketers should aim for “get it out” and
“good enough” rather than aim for perfection when it comes to marketing
to drive leads and sales. Why?
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B-to-B Direct Mail: Don’t Get Lost in the Details
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
It seems that B2B marketers too often get caught up in the details of direct
marketing, rather than concentrating on the things that are most important: * The List, * The Offer * The Results.
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Does Your Sales Training Program Address Your Sales Performance Issues? Part 2
by Jeff Hardesty, President, JDH Group, Inc.
Here's a Proven Method to Target 'Sales Skill Training' to Resolve Sales
Performance Issues
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How To Get Your Prospect To Open Your Mail
by Ernest Nicastro, Positive Response
Unless your prospect opens the envelope all your hard work in preparing the mailer will go for naught.
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Five Deadly Sales Letter Mistakes
by Ernest Nicastro, Positive Response
To be effective your sales letter must be
opened, read, believed and acted upon. In order to do this it must attract
attention, warm the interest of the reader and create a desire for what you're
offering
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Effective Online Marketing & Your Corporate Identity
by Norwin A. Merens, Managing Director, NM Marketing Communications
Have you been curious why some websites attract more people then
others; why some get more online business than others?
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Target influencers to sway business-to-business sales
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Database marketing can be an extraordinarily useful tool for enhancing
relationships with business to business influencers and decision
makers.It also can be used to measure the return on investment in
influencers.
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Tips for using postcards to build your business
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
As marketing costs continue to climb you need to find ways to maximize
your results without blowing your budget. With that in mind, here are
10 tips for using postcards as part of your direct marketing and
relationship marketing programs
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Seven Direct Mail Ideas
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Here are some proven tips for for your business-to-business direct mail.
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Mailing deep
by M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Maybe you should be mailing all of them.
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How To Improve the Quality and Cost of B2B Leads - Optimizing the Responses
by Jeff Kostermans, CEO, LeadGenesys
If you've read Part One of this tutorial or already have the foundation in place for a carefully sequenced, multi-touch campaign, you're ready to start capturing leads. But before those elusive prospects come running to beat down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.
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How To Improve the Quality and Cost of B2B Leads - Before the Campaign Launches
by Jeff Kostermans, CEO, LeadGenesys
"I don't care how stretched the marketing budget is or how tough the market is, we need more and better quality leads ASAP!" Ask any marketer responsible for lead generation whether she or he has heard this from someone in senior management or sales lately and you'll most likely hear an exasperated "Yes, of course".
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