Find articles on direct marketing, target marketing, direct response and direct mail. Access links to direct marketing resources.
|How to Avoid Becoming a Digital Prospecting Lemming|
Most sellers today prefer to send an email in an attempt to get in the
door and secure an appointment.
|How To Own Your Local Consumer Market With Saturation Mailings|
If you do business locally, or want to enter a new market area quickly,
|In this Web Advanced World, Traditional Print Marketing Remains Valuable|
With our world moving more and more toward virtual communication and
online advertising, it is important to reiterate the value of printing
and promotional products.
|Delivering Results: The Rewards of Saturation Mailing|
|How to Effectively Compose a Newsletter|
Are you keeping contact with your clients? Newsletters
provide a good opportunity to keep customers informed and to maintain
|Direct Mail that Works|
Over the last few years, the growth of on-line marketing campaigns -
especially email marketing - have pushed more traditional off-line
marketing efforts to the background.
|Once You Get Their Permission, Do You Have Anything To Say?|
To make the most effective use of your list, you need a communications strategy.
|Write On The Money: The Ten Commandments (Plus Five) Of Highly Profitable Sales Letter Writing|
Every year U.S. direct mail marketing efforts
pull in hundreds of billions of dollars in sales and charitable donations.
|5 Tips For Writing A "Good-Looking" Sales Letter That Produces Profitable Results|
Do looks matter to you? If
you're like most people...
|B2B Marketing: Drive Leads & Sales With A |
most business-to-business marketers should aim for
|B-to-B Direct Mail: Don|
It seems that B2B marketers too often get caught up in the details of direct
marketing, rather than concentrating on the things that are most important: * The List, * The Offer * The Results.
|Does Your Sales Training Program Address Your Sales Performance Issues? Part 2|
Here's a Proven Method to Target 'Sales Skill Training' to Resolve Sales
|How To Get Your Prospect To Open Your Mail|
Unless your prospect opens the envelope all your hard work in preparing the mailer will go for naught.
|Five Deadly Sales Letter Mistakes|
To be effective your sales letter must be
opened, read, believed and acted upon. In order to do this it must attract
attention, warm the interest of the reader and create a desire for what you're
|Effective Online Marketing & Your Corporate Identity|
Have you been curious why some websites attract more people then
others; why some get more online business than others?
|Target influencers to sway business-to-business sales|
Database marketing can be an extraordinarily useful tool for enhancing
relationships with business to business influencers and decision
makers.It also can be used to measure the return on investment in
|Tips for using postcards to build your business|
As marketing costs continue to climb you need to find ways to maximize
your results without blowing your budget. With that in mind, here are
10 tips for using postcards as part of your direct marketing and
relationship marketing programs
|Seven Direct Mail Ideas|
Here are some proven tips for for your business-to-business direct mail.
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Maybe you should be mailing all of them.
|How To Improve the Quality and Cost of B2B Leads - Optimizing the Responses|
If you've read Part One of this tutorial or already have the foundation in place for a carefully sequenced, multi-touch campaign, you're ready to start capturing leads. But before those elusive prospects come running to beat down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.