*

Articles on Branding, Brand Marketing

Find collection of articles on branding, corporate branding, brand management, brand marketing.

Theme-Based Real Estate Branding
by Naseem Javed, President, ABC Namebank
The real-estate branding in the Middle East is at an elementary stage. Now with intense competition it is going to jump out from all kinds of generic and dictionary name-identities to an advanced stage of proper world-class corporate nomenclature.
Continuity: Creating an Image Greater than the parts.
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Today, marketing and advertising is all about branding, but in its early days it was known as positioning and a key element in the effort to establish a marketing identity is something called continuity.
Building Your Brand: 5 Steps to Building a Strong Brand & An Optimized Customer Experience
by Scott Glatstein, President, Imperatives, LLC
Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc
Think of Your Brand as A Person
by Tom Brown, CEO, Power Decisions Group
When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand.  You will think more about nurturing it, rather than managing it.
When Will Google
by Naseem Javed, President, ABC Namebank
It is time to take a look at the consequences the every day word used around the globe 'Google"
E-Commerce Branding: The Big Challenge of 2006
by Naseem Javed, President, ABC Namebank
If your company is serious about e-commerce, you should formulate a management task force to review your approach as a critical boardroom-level issue.
Time to Freshen Your Brand
by Debra Murphy, Masterful Marketing
Branding is very important to your business and possibly the most important asset you can develop.
Winners, Losers of Corporate Image 2005
by Naseem Javed, President, ABC Namebank
The big winners had the Right Story with the Right Image; the others had The Right Story but a very poor Image and struggled to make it work.
Stinky Branding
by Naseem Javed, President, ABC Namebank
Sounds very sensory, but in reality, it
When TV Surrenders to Web
by Naseem Javed, President, ABC Namebank
As long as the flow of information shifts from the old model of "from one to many" to "from many to one," the current TV and print model will crumble
The Winners and Losers of the Internet Break-Up
by Naseem Javed, President, ABC Namebank
If there were a major split or a major breakdown of the Internet then whom would be the real beneficiaries?
Avoiding Cyber Oblivion
by Naseem Javed, President, ABC Namebank
Today, there is a major shift in thinking on how to build a major corporate personality.
A BILLION BUSINESS NAMES CLASH ON E-COMMERCE
by Naseem Javed, President, ABC Namebank
The dilution of a business name by so many similar names points to the demise of the power of once-unique names.
Do People Read Your Letters?
by Joe Guertin, The Streetfighter Sales Coach
Want to send a power letter? One that will stand out? Follow these two basic rules: Be personal, and be brief
When Will The Internet Be Divided Among Nations?
by Naseem Javed, President, ABC Namebank
Other countries want their own Internet too, with its own domain registration policies.
Customers Are Color Blind
by Naseem Javed, President, ABC Namebank
In today's e-commerce age companies to realign their thinking 
Accidental Naming
by Naseem Javed, President, ABC Namebank
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy.
Is Your Brand Worth Billions?
by Naseem Javed, President, ABC Namebank
Is your brand valuation worth a billion dollars today? Maybe not, but it surely is worth something pretty big.
Shopping for Position
by Joe Guertin, The Streetfighter Sales Coach
Earlier this year, Winn-Dixie filed for bankruptcy. Grocery analysts called it
Age of Abundance
by Naseem Javed, President, ABC Namebank
It's time for marketing to challenge all those look alike brands and services.
<Previous   Next>
*