Find collection of articles on branding, corporate branding, brand management, brand marketing.
|Theme-Based Real Estate Branding|
The real-estate branding in the Middle East is at an elementary stage.
Now with intense competition it is going to jump out from all kinds of
generic and dictionary name-identities to an advanced stage of proper
world-class corporate nomenclature.
|Continuity: Creating an Image Greater than the parts.|
and advertising is all about branding, but in its early days it was known
as positioning and a key element in the effort to establish a marketing
identity is something called
|Building Your Brand: 5 Steps to Building a Strong Brand & An Optimized Customer Experience|
experience your brand in numerous ways: products, packaging, price, marketing,
sales personnel, etc
|Think of Your Brand as A Person|
When you, as a brand decision-maker, take this viewpoint, you will
begin to think differently about your brand. You will think more about
nurturing it, rather than managing it.
|When Will Google|
It is time to take a look at the consequences the every day word used around the globe 'Google"
|E-Commerce Branding: The Big Challenge of 2006|
If your company is serious about e-commerce, you should formulate a
management task force to review your approach as a critical
|Time to Freshen Your Brand|
Branding is very important to your business and possibly the most important asset you can develop.
|Winners, Losers of Corporate Image 2005|
The big winners had the Right Story with the Right Image; the others
had The Right Story but a very poor Image and struggled to make it
Sounds very sensory, but in reality, it
|When TV Surrenders to Web|
As long as the flow of information shifts from the old model of
"from one to many" to "from many to one," the current TV and print
model will crumble
|The Winners and Losers of the Internet Break-Up|
If there were a major split or a major breakdown of the Internet then whom would be the real beneficiaries?
|Avoiding Cyber Oblivion|
there is a major shift in thinking on how to build a major corporate
|A BILLION BUSINESS NAMES CLASH ON E-COMMERCE|
The dilution of a business name by so
many similar names points to the demise of the power of once-unique
|Do People Read Your Letters?|
Want to send a power letter? One that will stand out? Follow these two basic rules: Be personal, and be brief
|When Will The Internet Be Divided Among Nations?|
Other countries want their own Internet too, with its own domain registration policies.
|Customers Are Color Blind|
In today's e-commerce age companies to realign their thinking
creative concepts collide unexpectedly, this sudden accident incubates a
branding process, which can result in a random selection of a weird strategy.
|Is Your Brand Worth Billions?|
brand valuation worth a billion dollars today? Maybe not,
but it surely is worth something pretty big.
|Shopping for Position|
Earlier this year, Winn-Dixie filed for bankruptcy. Grocery analysts
|Age of Abundance|
It's time for marketing to challenge all those look alike brands and services.