Find collection of articles on branding, corporate branding, brand management, brand marketing.
|The Domain Exchange|
A powerhouse name on universal cyber space is a sure bet to get the customer's attention.
|The Presidential Branding|
These days, the know-how of Presidential branding is as important as the keys to the White House itself.
|The Balancing Acts of National Image|
The global shifts on image repositioning are causing minor quakes
throughout various continents as brand new landscapes are erupting
|The Big Green Paint Job|
The question is, should corporations and producers of hardcore toxins simply hide behind sing-song, spinning green logos, or should they firmly stand up to the challenge and embrace the tough environmental questions?
|How to Get Your New Company Known|
A new company needs to let the world know about them. Generating a buzz about your company is a way of beginning to build your brand.
|Building Your Name's Fame|
Do you want to become a household name? Consumers
gravitate towards the names they hear and recognize.
|Create Your Company's Identity|
Using this as a framework for discussion provides interesting insight on what you want your brand to stand for.
|Time to Freshen Your Brand|
Is your brand projecting what you want your customer to feel or think?
Your answer may determine whether it may be time to freshen your brand.
|The Name Game|
In reality, naming does take some effort and can be frustrating, but it does not have to be costly.
|Be Different - Get Attention|
In order to get attention, you need to sometimes be a little daring. If
you look and act the same as your competition, why would anyone notice
|The Myths and Benefits of Brand Identity|
Your business's brand identity is an extremely important factor in the success of your business.
|Corporate Identity, Brand Identity or Brand Image?|
These three terms are often confused with one another when in reality
they are quite different. Is one more important than the others? Does
every business have all three?
|Lost in Global Translation?|
What are customers around the world saying about the new booming Middle
Eastern brands? Which ones can they pronounce, type
and remember easily?
|The Haunted America|
Currently, it seems that this home of the American nation has started
to resemble that old mansion, elegantly pristine but known to be haunted
|The Need for Brand Strategy|
|Is E-Voting the Next Wonder of the World?|
Just when you thought the massive influx of cell phones were settled as
simple pocket devices for calling, a new function emerges, making each
phone a portable-voting-booth.
|Why You Should Think About What Others Think of You|
What does the image of your business look like from the
inside and outside? It is important to promote the right image starting
from the inside of your business in order for it to radiate outwards.
|Islamic Hotel Branding & Muslim Hospitality|
Islamic Hotel Brand concepts to
accommodate billions of Muslims is not any different then the current
western hotels or what we may call for a minute a Christian Hospitality
|Many Hands Build the Brand|
Is there anyone in the world who looks for information on the Web and
has never heard of Google? Did you ever think of why?
|What Does The London 2012 Olympic Logo Prove?|
There is an increased numbness of today's global consumers to
overly-burdened, noisy advertising. This twisted and created hype that
is often labeled as logo-driven branding exercises would eventually
shut off the minds of future customers.