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Articles on Branding, Brand Marketing

Find collection of articles on branding, corporate branding, brand management, brand marketing.

The Domain Exchange
by Naseem Javed, President, ABC Namebank
A powerhouse name on universal cyber space is a sure bet to get the customer's attention.
The Presidential Branding
by Naseem Javed, President, ABC Namebank
These days, the know-how of Presidential branding is as important as the keys to the White House itself.
The Balancing Acts of National Image
by Naseem Javed, President, ABC Namebank
The global shifts on image repositioning are causing minor quakes throughout various continents as brand new landscapes are erupting
The Big Green Paint Job
by Naseem Javed, President, ABC Namebank
The question is, should corporations and producers of hardcore toxins simply hide behind sing-song, spinning green logos, or should they firmly stand up to the challenge and embrace the tough environmental questions?
How to Get Your New Company Known
by Ken Wisnefski, President, VendorSeek.com
A new company needs to let the world know about them. Generating a buzz about your company is a way of beginning to build your brand.
Building Your Name's Fame
by Ken Wisnefski, President, VendorSeek.com
Do you want to become a household name?  Consumers gravitate towards the names they hear and recognize.
Create Your Company's Identity
by Bob Rentsch, Vista Consulting
Using this as a framework for discussion provides interesting insight on what you want your brand to stand for.
Time to Freshen Your Brand
by Debra Murphy, Masterful Marketing
Is your brand projecting what you want your customer to feel or think? Your answer may determine whether it may be time to freshen your brand.
The Name Game
by Debra Murphy, Masterful Marketing
In reality, naming does take some effort and can be frustrating, but it does not have to be costly.
Be Different - Get Attention
by Debra Murphy, Masterful Marketing
In order to get attention, you need to sometimes be a little daring. If you look and act the same as your competition, why would anyone notice you?
The Myths and Benefits of Brand Identity
by Debra Murphy, Masterful Marketing
Your business's brand identity is an extremely important factor in the success of your business.
Corporate Identity, Brand Identity or Brand Image?
by Debra Murphy, Masterful Marketing
These three terms are often confused with one another when in reality they are quite different. Is one more important than the others? Does every business have all three?
Lost in Global Translation?
by Naseem Javed, President, ABC Namebank
What are customers around the world saying about the new booming Middle Eastern brands? Which ones can they pronounce, type and remember easily?
The Haunted America
by Naseem Javed, President, ABC Namebank
Currently, it seems that this home of the American nation has started to resemble that old mansion, elegantly pristine but known to be haunted
The Need for Brand Strategy
by Bob Grant, President, Grant Marketing
Is E-Voting the Next Wonder of the World?
by Naseem Javed, President, ABC Namebank
Just when you thought the massive influx of cell phones were settled as simple pocket devices for calling, a new function emerges, making each phone a portable-voting-booth.
Why You Should Think About What Others Think of You
by Ken Wisnefski, President, VendorSeek.com
What does the image of your business look like from the inside and outside?  It is important to promote the right image starting from the inside of your business in order for it to radiate outwards.
Islamic Hotel Branding & Muslim Hospitality
by Naseem Javed, President, ABC Namebank
Islamic Hotel Brand concepts to accommodate billions of Muslims is not any different then the current western hotels or what we may call for a minute a Christian Hospitality experience.
Many Hands Build the Brand
by Ken Wisnefski, President, VendorSeek.com
Is there anyone in the world who looks for information on the Web and has never heard of Google?  Did you ever think of why?
What Does The London 2012 Olympic Logo Prove?
by Naseem Javed, President, ABC Namebank
There is an increased numbness of today's global consumers to overly-burdened, noisy advertising. This twisted and created hype that is often labeled as logo-driven branding exercises would eventually shut off the minds of future customers.
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