Find collection of articles on branding, corporate branding, brand management, brand marketing.
|We Live in a World of Image Supremacy|
Over 200 nations are currently engaged in the struggle of image superiority on the global stage.
|Brand Destruction is Simple as 1, 2, 3|
It seems like everywhere you turn, marketing and communications media
are talking about the importance of branding for companies and
|Does Your Brand Really Matter?|
The good news is that you don't have to be a major company to create your own particular brand attributes.
|Brand New World of 100,000 Dot Brand TLD's|
The Internet, ever so fluid and free platform, has become the world's most intricate structure.
|The GTLD Opera|
Let's peek into their performance as they start taking center stage.
|Creative Vertigo: The Spin of the ICANN Branding Revolution|
The word GTLD has been added to the hardcore lexicon of global branding.
Why is this new spin causing vertigo to some?
|The Quick Demise of Qwikster - ICANN gTLD Approach|
Today, each serious marketer has to come to grips and selective abandon
the traditional education over mastering the new emerging platforms
|Are You Wasting Money on Publicity?|
|How much for that ICANN gTLD?|
Is $185,000 the right price for a single gTLD? No, it's definitely not.
|Is Your Company's Website a Marketing Liability?|
A corporate website with outdated content or information gaps can
inflict damage to that company's brand.
|The gTLD Metamorphosis|
The cocooned GTLD has started to spread its wings, soon it will show its
color and become a butterfly
|Fighting Online Brand Sabotage 101|
Social media websites have created a new set of challenges
(and opportunities) for companies seeking to maintain a positive brand
|Global-Image-Cyber-Warfare - the gTLD weaponry|
In the 90s, when the first generation of early domain names provided
cutting edge weaponry it changed the global landscape forever
|Power Play of Name Evaluation|
Today's biggest question of image expansion is not how and where you got your name from, but rather if it is still producing
|Is Branding Relevant in Today|
As companies struggle to gain traction in a tough economy, they are
continuing to re-evaluate all of their business methods to squeeze out
|The Big Bang of Business Naming|
Suddenly some explosively positive and futuristically pragmatic
policies about the Internet and global e-commerce are creating amazing
galaxies of business naming.
|Why Corporate Images Are On Fire?|
Today, no matter how big or small the name-identity, it must face some of the principle Laws of Corporate Naming
|The Bid For Dubai's Cyber-Rights|
ICANN suggestions of auctions creating the billion dollar domain babies
is very problematic, as in each country there are always some
gizzillionaires that want to cherry pick the top brand name identities
|The Positive "R" words|
The previous recessions have clearly taught us some very valuable
lessons, as this time around, the application of the right game plan
may offer you a winning streak.
|Customer Loyalty = Brand Loyalty|
When sales are soaring customer loyalty does not seem to be important,
but solidifying your customer base in good times as well as bad is
fundamentally sound business strategy.