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Articles on Branding, Brand Marketing

Find collection of articles on branding, corporate branding, brand management, brand marketing.

We Live in a World of Image Supremacy
by Naseem Javed, President, ABC Namebank
Over 200 nations are currently engaged in the struggle of image superiority on the global stage.
Brand Destruction is Simple as 1, 2, 3
by Norwin A. Merens, Managing Director, NM Marketing Communications
It seems like everywhere you turn, marketing and communications media are talking about the importance of branding for companies and individuals.
Does Your Brand Really Matter?
by Norwin A. Merens, Managing Director, NM Marketing Communications
The good news is that you don't have to be a major company to create your own particular brand attributes.
Brand New World of 100,000 Dot Brand TLD's
by Naseem Javed, President, ABC Namebank
The Internet, ever so fluid and free platform, has become the world's most intricate structure.
The GTLD Opera
by Naseem Javed, President, ABC Namebank
Let's peek into their performance as they start taking center stage.
Creative Vertigo: The Spin of the ICANN Branding Revolution
by Naseem Javed, President, ABC Namebank
The word GTLD has been added to the hardcore lexicon of global branding. Why is this new spin causing vertigo to some?
The Quick Demise of Qwikster - ICANN gTLD Approach
by Naseem Javed, President, ABC Namebank
Today, each serious marketer has to come to grips and selective abandon the traditional education over mastering the new emerging platforms
Are You Wasting Money on Publicity?
by Gordon G. Andrew, Managing Partner, Highlander Consulting
How much for that ICANN gTLD?
by Naseem Javed, President, ABC Namebank
Is $185,000 the right price for a single gTLD? No, it's definitely not.
Is Your Company's Website a Marketing Liability?
by Gordon G. Andrew, Managing Partner, Highlander Consulting
A corporate website with outdated content or information gaps can inflict damage to that company's brand.
The gTLD Metamorphosis
by Naseem Javed, President, ABC Namebank
The cocooned GTLD has started to spread its wings, soon it will show its color and become a butterfly
Fighting Online Brand Sabotage 101
by Gordon G. Andrew, Managing Partner, Highlander Consulting
Social media websites  have created a new set of challenges (and opportunities) for companies seeking to maintain a positive brand reputation.
Global-Image-Cyber-Warfare - the gTLD weaponry
by Naseem Javed, President, ABC Namebank
In the 90s, when the first generation of early domain names provided cutting edge weaponry it changed the global landscape forever
Power Play of Name Evaluation
by Naseem Javed, President, ABC Namebank
Today's biggest question of image expansion is not how and where you got your name from, but rather if it is still producing
Is Branding Relevant in Today
by Norwin A. Merens, Managing Director, NM Marketing Communications
As companies struggle to gain traction in a tough economy, they are continuing to re-evaluate all of their business methods to squeeze out a profit.
The Big Bang of Business Naming
by Naseem Javed, President, ABC Namebank
Suddenly some explosively positive and futuristically pragmatic policies about the Internet and global e-commerce are creating amazing galaxies of business naming.
Why Corporate Images Are On Fire?
by Naseem Javed, President, ABC Namebank
Today, no matter how big or small the name-identity, it must face some of the principle Laws of Corporate Naming
The Bid For Dubai's Cyber-Rights
by Naseem Javed, President, ABC Namebank
ICANN suggestions of auctions creating the billion dollar domain babies is very problematic, as in each country there are always some gizzillionaires that want to cherry pick the top brand name identities
The Positive "R" words
by Naseem Javed, President, ABC Namebank
The previous recessions have clearly taught us some very valuable lessons, as this time around, the application of the right game plan may offer you a winning streak.
Customer Loyalty = Brand Loyalty
by Bob Grant, President, Grant Marketing
When sales are soaring customer loyalty does not seem to be important, but solidifying your customer base in good times as well as bad is fundamentally sound business strategy.
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