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Small Business Editorials

Find articles, editorial writing on issues facing small business

How To Drive Top-of-Mind Awareness With Prospective Customers
by Gordon G. Andrew, Managing Partner, Highlander Consulting

For B2B businesses, making a prospect's "short list" of candidates is a critical step in the sales process. To get there, prospects must remember who you are when they're ready to buy.


If I get you on the cover of Forbes Magazine
by Gordon G. Andrew, Managing Partner, Highlander Consulting
Media placement is simply a means, not an end. This is a harsh reality for companies paying a hefty monthly fee just for a pile of press clippings
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