For B2B businesses, making a prospect's "short list" of candidates is a critical step in the sales process. To get there, prospects must remember who you are when they're ready to buy.
If I get you on the cover of Forbes Magazine by Gordon G. Andrew, Managing Partner, Highlander Consulting
Media placement is simply a means, not an end. This is a harsh reality for companies paying a hefty monthly fee just for a pile of press clippings