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Featured Articles on Public Relations, Media Relations

Find collection of articles on media relations, pr relations, public relations marketing, and Crisis PR from featured SalesVantage.com authors. Find links to public relations resources, pr firms.

PR Advice You Didn't Ask For
by Robert A. Kelly
Review how you plan to monitor and gather perceptions by questioning members of your most important outside audiences.
Media Interview Questions that You Should Ask
by Randall P. Whatley, President, Cypress Media Group
Media relations practitioners often make fools of themselves by either begging a reporter for free publicity or trying to cajole a reporter into covering a story. Instead of using these ploys with a reporter, build a relationship with each reporter you speak to by simply asking him/her "How may I help you?"
Ask a Reporter Questions
by Randall P. Whatley, President, Cypress Media Group
Your telephone rings and a news reporter asks you if it would be all right to ask you a few questions. You freeze because you are caught by total surprise. You do not know this reporter. You do not know anything about the angle of the story. You wish you had more time to gather your thoughts.
Why Do You Want PR?
by Robert A. Kelly
Does the PR Blueprint Work?
by Robert A. Kelly
Properly executed, this comprehensive blueprint will help you persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your unit's success.
Managers, Got a Grip on Your PR?
by Robert A. Kelly
You'll know you have a solid grip on your public relations effort when you avoid communications tactics as a major focus
Virtual Press Box
by Jim Sterne, Target Marketing of Santa Barbara
Want coverage? Reserve a section of your site for information journalists need.
A Winning Public Relations Game Plan for 2002
by Robert A. Kelly
Fortunately, public relations will continue to create, change or reinforce public opinion by reaching, persuading and moving-to-action those people whose behaviors affect the organization. When the behavioral changes become apparent, and meet the program
Where
by Robert A. Kelly
Public relation
What Does the Public Relations Client REALLY Want, and Why?
by Robert A. Kelly
It
An Entrepreneur's Guide to Successful Trade Coverage
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Some wag once said, "I was so poor, I couldn't pay attention". While most emerging businesses suffer from tight cash problems, that should not prevent you from going after favorable press coverage, especially as you get ready to roll out a new product or service.
Thinking About A Public Relations Career?
by Robert A. Kelly
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
Public Relations: Recession Tool
by Robert A. Kelly
The reason public relations finds itself in the behavior business is because it
Public Relations: Antidote for Small Business Failure
by Robert A. Kelly
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
Oh, Those Missing Traffic-Catchers: Whose Fault is it?
by Robert A. Kelly
Is Your Public Relations Investment Paying Off?
by Robert A. Kelly
Ask yourself this question: do we employ public relations for the sheer pleasure of writing news releases, running special events, doing surveys or booking speeches? Some folks may actually think so, but I believe the answer to that question is no. We employ public relations so that, at the end of the day, somebody
The Fundamental Premise
by Robert A. Kelly
People act on their perception of the facts leading to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.
Time For a New Playbook?
by Robert A. Kelly
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.
How Real PR Works
by Robert A. Kelly
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.
Managers, Have You Been Shortchanged?
by Robert A. Kelly
Take control of the PR folks assigned to your unit and insure that every last one of them understands why it's so crucial to know how your operation is perceived by your key target audiences.
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