*

Featured Articles on Public Relations, Media Relations

Find collection of articles on media relations, pr relations, public relations marketing, and Crisis PR from featured SalesVantage.com authors. Find links to public relations resources, pr firms.

Media Training Critical to Book Marketing Success
by Scott Lorenz, President, Westwind Communications
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books.
Do People Read Your Letters?
by Joe Guertin, The Streetfighter Sales Coach
Want to send a power letter? One that will stand out? Follow these two basic rules: Be personal, and be brief
PR's Big Bang Theory
by Robert A. Kelly
Lots of theories out there about public relations.
How Public Relations Changes Minds
by Robert A. Kelly
How the right PR changes perception by doing something positive.
Why Good PR Warrants Your Attention
by Robert A. Kelly
Good public relations can create desired individual perceptions among key outside audiences and that can help your business achieve it's management objectives.
Why Not Juice-Up Your PR?
by Robert A. Kelly
Are special events, and press releases in keeping with the challenges you face as a business?
How PR Makes a Manager's Life Easier
by Robert A. Kelly
PR is more than publicity and like other business departments PR requires a strategy and a plan of action.
Don't Get Caught With Your PR Down !
by Robert A. Kelly
Why risk the embarassment when with a little basic PR training, you as a business manager can always be ready for battle?
Imagine PR Like This Helping You
by Robert A. Kelly
As the kids say, how cool is this? As a business executive you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.
Why PR is an Engine for Economic Growth
by Robert A. Kelly
Yes, performed in this manner, public relations obviously does feed the engine of any manager's growth and, thus, that of the nation at large.
Managers and PR: One Thing Is Clear
by Robert A. Kelly
Key steps your company need to take in order change audience perceptions.
Right PR Empowers a Manager
by Robert A. Kelly
Business managers are in a  stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.
A Great Way to Do PR
by Robert A. Kelly
If you really want premium public relations results, you must use a broader, more comprehensive and workable public relations blueprint to alter your key, external audience perceptions.
Moving Key Audiences to Take Action
by Robert A. Kelly
Persuade key stakeholders
A PR Question for Chinese Managers
by Robert A. Kelly
Do today's Chinese Business Managers view PR/Public Relations through the lens of simple publicity, as many in the west still do?
Small Business Failure? Nuts!
by Robert A. Kelly
How they perceive you, and what they believe about you and your business, directly affect your chances of success. And that
Power Tool for the 21st Century
by Robert A. Kelly
We can save a lot of time
Why PR is a Vital Force
by Robert A. Kelly
Because it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses,  non-profits and associations who can sink or swim on how well they employ this crucial dynamic.
Your Organization: What Role PR?
by Robert A. Kelly
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?
Managers: Paying for PR-Lite?
by Robert A. Kelly
As a business manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change
<Previous   Next>
*