Find collection of articles on media relations, pr relations, public relations marketing, and Crisis PR from featured SalesVantage.com authors. Find links to public relations resources, pr firms.
|Thought Leadership For Sale: Surviving in a Pay-to-Play World|
The sale of "thought leadership" - market
visibility with inherent credibility - is a fact of business
life. PR and marketing professionals must learn to manage this
|If I get you on the cover of Forbes Magazine|
Media placement is simply a means, not an end. This is a harsh reality for companies paying a hefty monthly fee just for a pile of press clippings
|PR - Often Forgotten Marketing for Small Businesses|
There are literally thousands of offline and online media outlets in
this country and around the globe. What a tremendous opportunity to
promote your company
|Pulling Back the Curtain on New York Times Book Reviews|
These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut.
|Slow Pay or No Pay? No Problem|
Not being paid? The key is to not get into this situation in the first
place. Here are a couple of ways to prevent this from happening.
|Journalists Caught in Lay-Off Frenzy Get Tips From Top Publicist|
The publicists you deal with on a regular basis may be in the best position to help you, and will want to help you.
|Get Your Business Listed in ALL the Phone Books|
Whew! You've just opened your new business, your ads are working, the
web site is up, and the signage is done. But, wait! What about a
listing in the phone book?
|"Big PR" Launches "Big Ideas" on CNBC's Hit Show with Donny Deutsch|
Just about every guest on the very popular business program "The Big Idea with Donny Deutsch" on CNBC, cites ONE thing that propelled his or her business. What was it? Publicity - PR!
|How to Get Booked on a Radio Talk Show and What to do Next|
An interview with nationally syndicated talk show host George Woods, offering great advice on how to get booked on radio talk shows as well as conducting a first class interview.
|33 Radio Interview Tips|
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview.
|A Guide to Working with the Media|
You have great goods and services. Does the public
know about it? Working with the media builds popularity and acclaim with
|Get in the Media|
Is there such a thing as getting "enough" media coverage? The answer is no. It is a priority to make the headlines and to do it often.
|Create a Press Kit for your Business|
Does the public know about your business? It is important
to organize a press kit relating important details about your business
including statistics, your ideology, contact information, etc.
|Writing a Press Release|
What is new with your company? Writing a press
release informs the public and provides an opportunity for your business to
attract more attention.
|An Entrepreneur's Guide to Successful Trade Press Coverage|
Some wag once said
|Seven Tips to Get on a Panel at a Conference|
As a publicist I am often asked to get a client on the convention dais
and as a result I
|Medical Practice Marketing... All Doctors Need PR|
Doctors on the cutting edge in their area of specialty need public relations. The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique
|"Use The Court of Public Opinion for Litigation Support" Says Public Relations Pro Scott Lorenz|
The Public On Your Side When Stakes Are High
|Hire a PR Firm...Before You Need One Says Publicist Scott Lorenz|
can a company or individual know if it needs to hire a public
|55 Reasons To Send Out a Press Release|
When should you send out a press release? You
want to know my acid test? If it's newsworthy and if it's useful to the reader.
It's that simple.