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Featured Articles on Public Relations, Media Relations

Find collection of articles on media relations, pr relations, public relations marketing, and Crisis PR from featured SalesVantage.com authors. Find links to public relations resources, pr firms.

Thought Leadership For Sale: Surviving in a Pay-to-Play World
by Gordon G. Andrew, Managing Partner, Highlander Consulting
The sale of "thought leadership" -  market visibility with inherent credibility -  is a fact of business life. PR and marketing professionals must learn to manage this pay-to-play reality.
If I get you on the cover of Forbes Magazine
by Gordon G. Andrew, Managing Partner, Highlander Consulting
Media placement is simply a means, not an end. This is a harsh reality for companies paying a hefty monthly fee just for a pile of press clippings
PR - Often Forgotten Marketing for Small Businesses
by Bob Grant, President, Grant Marketing
There are literally thousands of offline and online media outlets in this country and around the globe. What a tremendous opportunity to promote your company
Pulling Back the Curtain on New York Times Book Reviews
by Scott Lorenz, President, Westwind Communications
These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut.
Slow Pay or No Pay? No Problem
by Scott Lorenz, President, Westwind Communications
Not being paid? The key is to not get into this situation in the first place. Here are a couple of ways to prevent this from happening.
Journalists Caught in Lay-Off Frenzy Get Tips From Top Publicist
by Scott Lorenz, President, Westwind Communications
The publicists you deal with on a regular basis may be in the best position to help you, and will want to help you.
Get Your Business Listed in ALL the Phone Books
by Scott Lorenz, President, Westwind Communications
Whew! You've just opened your new business, your ads are working, the web site is up, and the signage is done. But, wait! What about a listing in the phone book?
"Big PR" Launches "Big Ideas" on CNBC's Hit Show with Donny Deutsch
by Scott Lorenz, President, Westwind Communications
Just about every guest on the very popular business program "The Big Idea with Donny Deutsch" on CNBC, cites ONE thing that propelled his or her business. What was it? Publicity - PR!
How to Get Booked on a Radio Talk Show and What to do Next
by Scott Lorenz, President, Westwind Communications
An interview with nationally syndicated talk show host George Woods, offering great advice on how to get booked on radio talk shows as well as conducting a first class interview.
33 Radio Interview Tips
by Scott Lorenz, President, Westwind Communications
Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview.
A Guide to Working with the Media
by Ken Wisnefski, President, VendorSeek.com
You have great goods and services. Does the public know about it? Working with the media builds popularity and acclaim with the public.
Get in the Media
by Ken Wisnefski, President, VendorSeek.com
Is there such a thing as getting "enough" media coverage? The answer is no. It is a priority to make the headlines and to do it often.
Create a Press Kit for your Business
by Ken Wisnefski, President, VendorSeek.com
Does the public know about your business?  It is important to organize a press kit relating important details about your business including statistics, your ideology, contact information, etc.
Writing a Press Release
by Ken Wisnefski, President, VendorSeek.com
What  is new with your company?  Writing a press release informs the public and provides an opportunity for your business to attract more attention.
An Entrepreneur's Guide to Successful Trade Press Coverage
by Jim Schakenbach, Managing Partner, SCT Group, Inc.
Some wag once said
Seven Tips to Get on a Panel at a Conference
by Scott Lorenz, President, Westwind Communications
As a publicist I am often asked to get a client on the convention dais and as a result I
Medical Practice Marketing... All Doctors Need PR
by Scott Lorenz, President, Westwind Communications
Doctors on the cutting edge in their area of specialty need public relations.  The message of safety, convenience, and success must be conveyed because medical consumers are much more reluctant to be among the first to accept a new medical technique
"Use The Court of Public Opinion for Litigation Support" Says Public Relations Pro Scott Lorenz
by Scott Lorenz, President, Westwind Communications
Get The Public On Your Side When Stakes Are High
Hire a PR Firm...Before You Need One Says Publicist Scott Lorenz
by Scott Lorenz, President, Westwind Communications
How can a company or individual know if it needs to hire a public relations/marketing firm?
55 Reasons To Send Out a Press Release
by Scott Lorenz, President, Westwind Communications
When should you send out a press release? You want to know my acid test? If it's newsworthy and if it's useful to the reader. It's that simple.
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