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Articles on Advertising, Advertising Reviews

Find featured articles on advertising and articles on how to advertise your business better. Access links to advertising resources.

20 Print Advertising Questions, Answered.
by Rix Quinn, Mediabids, Inc.
Buying print advertising can seem like a daunting task for businesses both large and small - especially if you are a new advertiser.
Integrated Marketing: The Client's Point Of View
by Helen Berman
Today's advertisers aren't simply interested in choosing the "best" magazine, Website or TV program for bringing their product to their end users.
The Integrated Media Sales Team
by Helen Berman
Now that publishers have spent years, even decades, training salespeople to sell the value of print, they're faced with having to sell something entirely different: multi-media advertising and marketing tools.
Free Added Value is Dead: Long Live For-Profit Integrated Media
by Helen Berman
With today's integrated media, the whole meaning of "value-added" has changed.
To Sell Your Advertiser, Look To Your Editor
by Helen Berman
To sell the value of their product, every salesperson needs to convey what's special, unique and different about that product.
Using Data in the Right Context To Sell More Advertising
by Helen Berman
Unless you put that data in context, you'll never turn it into information that your client and understand and act on.
The Brittle Bones of Media
by Erwin Ephron
Why Reach isn't Reach any more
How People Sense Media : The Use and Limitations of Eyeballs and Ears
by Erwin Ephron
There is an open battle for the eyes and ears of consumers... and a silent battle for their hearts and minds.
Attentiveness Seems to Have Grown another Head
by Erwin Ephron
The brain is too much fun to be pirated by apologists for failed advertising and that's what they're trying to do.
Why Isn't TV More Upfront?
by Erwin Ephron
If you work TV, you bad-mouth the Internet and vice-versa. It
WE ARE NOT ALONE
by Erwin Ephron
Cosmology is as Confused as Advertising.
The Minute That Took Most of a Year
by Erwin Ephron
It started as a simple data fix. Analysis has shown the program minute is not a good proxy for the commercial minute.
The Open Mind: Why Neuroscience May Not Save Advertising
by Erwin Ephron
Time flies and with it certainty. Or to make it personal, the older you get the less you know for sure.
Who Watches the Watchers? Nielsen's new commercial minute ratings don't
by Erwin Ephron
Research makes for bad conversation. It
A Message From Cannes
by Erwin Ephron
It
Preventing Dis-Engagement
by Erwin Ephron
Desperate times bring desperate measures. Royal Philips Electronics recently patented a device that would force viewers to watch commercials by locking the channel when ads run.
Preventing Dis-Engagement
by Erwin Ephron
Isn't the Obvious Problem Too Many Commercials.
Floating High and Empty : Do Our Words Say More Than We Mean?
by Erwin Ephron
Words have been described as the skins of ideas. But many of our most impressive words are more like balloons, floating high and empty.
The Reality Show of Research: Ethnography gets Answers without Asking
by Erwin Ephron
Today only a fraction of the people approached agree to cooperate in our surveys, so the basis of probability sampling is violated. We hide the fault by ignoring the problem.
A Handicappers Dream: Using PPM Patterns to help buy Radio Diary Markets is a License to Steal
by Erwin Ephron
PPM gives radio buyers an opportunity to beat the market right now. And that is what good buying is about.
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