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Articles on Advertising, Advertising Reviews

Find featured articles on advertising and articles on how to advertise your business better. Access links to advertising resources.

Frequency's Second Chance
by Erwin Ephron
In the early years of Television, advertising was thought to work the way teaching did - through frequent repetition.
How to survive the economic meltdown and come out a winner!
by Andrew Miller, VP, Billboards2Go.com
In today's tough economy, it's imperative for an advertiser to make intelligent decisions with their advertising budget. How to spend it? How to stretch it? How to get the biggest bang for the buck?
Have We Over-Complicated Our Measurement Systems?
by Erwin Ephron
Today's marketers can't believe that anything true and useful about marketing can be simple.
Research and The Religious Right
by Erwin Ephron
There's is no certainty in survey research, only probability samples. And hasn't been one of those in decades.
Sitting On The Shelf
by Erwin Ephron
The Recency model accepts that repetition builds brand familiarity, but says advertising actually helps to make the sale
Clothes May Make Them Mad Men, But We Still Called Them "Suits"
by Erwin Ephron
The mad men of the 60's and 70's looked more like Woodstock than Brooks Brothers
Do Ads Increase Audience?
by Erwin Ephron
With each attempt to explain how advertising works we seem to grow more confident.
CPM and Cost-Per-Point are not the same
by Erwin Ephron
The recent industry proposal that spot media change from a cost-per-point to a cost-per-thousand currency measure ignores important differences
How PPM Could Rescue Radio
by Erwin Ephron
There are many things machines do far better than people. In media the robotic Radio PPM compared to the all too human diary is a good example.
Comfort the Afflicted, Afflict The Comfortable
by Erwin Ephron
This is about Carl Ally, the agency that fired clients and often thought that advertising deserved a life of its own. These memories are dedicated to Carl.
Recounting Radio: What Do the New PPM Numbers Mean?
by Erwin Ephron
PPM is the only media measurement that doesn't over-count audience. It reports hearing for Radio.
Listen While You Work - Higher Income Shoppers Hear More Radio
by Erwin Ephron
Higher incomes, higher gas prices and busy schedules make the at-work Radio listener a unique and valuable consumer.
George Rents A Suit
by Erwin Ephron
I've tried to capture what it was like to work at a small agency in the 1960'S where creative was king, media did dishes and a suit meant the client.
Data Is The New Creative: Whatever Happened to People?
by Erwin Ephron
David Verklin says now data is the new creative, and I'm afraid that's true.
Grabbing Media By The Tail
by Erwin Ephron
Forget the celebrity smile. This year's iconic body part is the long tail.
Nielsen's New Fused Data May Be a Better Way to Target Television
by Erwin Ephron
We should be asking "is using fusion better than what we are currently doing?"  It probably is. 
Chaos Isn't For Sissies: It Means Changing Our Plans
by Erwin Ephron
To me Chaos is a confusing jumble of all sorts of interesting and dodgy things - and what better describes the media world today?
Two Plus Two Is Four
by Erwin Ephron
We all know dyslexia is a difficulty with words, but few of us are aware of dyscalculia which is a difficulty with numbers.
The So, So, Sophists
by Erwin Ephron
The bold headline caught my eye: "Why Ratings No Longer Matter." Since that is the research equivalent of "God is dead," I read on, trembling.
When Belief Trumps Reason Can it Still be Research?
by Erwin Ephron
For the last four years we have spent big money and countless hours in the search for engagement. Every major advertiser has asked how their messages might be made more engaging
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