What Makes Markets Difficult to Forecast? by Peter Boulton, President, Data Perceptions
Virtually every manufacturing or service company needs to generate forecasts of their short to medium term sales. Yet within real world markets, many factors conspire to make accurate forecasting difficult to achieve.
Choosing the Right System by Peter Boulton, President, Data Perceptions
You need a good system, forecasters who really understand their markets, and above all, the strongly held determination to put it into practice.
Choosing the Right Forecasting Methodology by Peter Boulton, President, Data Perceptions
Although there is never the same thing twice, developing and using an understanding of how sales respond to different types and combinations of events is the most effective way of generating a forecast.